This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? SaaS company Box Inc.’s
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.
Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. Similarly, artificial intelligence (AI) has seen its share of controversy.
Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Pro Tip: Build Your Brand with Effective Storytelling. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. product recalls or data breaches). Ready to Elevate Your Healthcare PR?
The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.
Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. Cassie Zachariou describes the challenge of giving BBC News’ Fergus Walsh access to an intensive care unit (ICU) to convey the severity of the crisis.
ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). 21 at 1 p.m. ” Sign up for this free PRSA member resource here.
New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.
The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .
Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Identiq: Anti-fraud privacy protection for e-commerce.
Storytelling Fintech companies, among a sea of competitors, must stand out. Thought leadership emerges as another influential instrument in PR’s repertoire. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy.
Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.
adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. Here is what our survey of 1,000 employed U.S. The set of target publications is unique.
The Art Of Storytelling In Business Communications And Public Relations. The post GDPR in PR: A European Law That Impacts Everyone appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I like the whooshing sound they make as.more.
There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? There are two levels to it.
Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. It drew 300+ attendees and dozens of sponsors in the inaugural year.
The Art Of Storytelling In Business Communications And Public Relations. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I like the whooshing sound they make as.more.
Building Brand Authority Through Strategic Storytelling AdTech companies face unique challenges in communicating their offerings to diverse audiences. Effective thought leadership programs combine technical expertise with strategic insights about industry direction.
Also see PR and Storytelling; Off Script No. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach.
Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content