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How the CCO has become the most dynamic role within management

Wadds Inc.

A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role. years on average. years versus 3.9

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Leading With Ethics During COVID-19

PRSay

We shared social listening reports from FEMA. We provided weekly training sessions to ensure that public affairs officers could hone their skills. This meeting helped us cover external, internal, congressional affairs, media and others in between. Thanks to our PRSA training, the values of ethics came into play.

Ethics 203
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Why You Should Consider Hiring Military Service Members and Veterans in Your Organization

PRSay

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. Military veterans comprehend discipline, which means they report on time, stay until the job is done and do great work.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple.

Facebook 224
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A look at Edelman’s report on generative AI for PR, marketing and comms

Sword and the Script

The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.” Edelman’s methodology Before diving in, it’s worth noting Edelman included an eight-step methodology in their report. Why just the analysis section?

Report 142
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The ESG opportunity for public relations 

Stephen Waddington

It has published a report today called The Environment, Social and Corporate Governance (ESG) opportunity for public relations , researched and written by Dr Jon White and I. A third (31%) of organisations reported that they have a policy in place to manage ESG, while 41% said that it was a work in progress.

Publicity 197
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. A third of respondents said they report to the CEO, Executive Director, or President of the organisation.

Corporate 135