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Leading With Ethics During COVID-19

PRSay

We provided weekly training sessions to ensure that public affairs officers could hone their skills. We also alerted VHA leadership as to what we were hearing, and they were able to respond. Thanks to our PRSA training, the values of ethics came into play. We shared social listening reports from FEMA.

Ethics 203
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Why You Should Consider Hiring Military Service Members and Veterans in Your Organization

PRSay

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. Navy broadcast journalist, retired VA Public Affairs Officer, and owner of Paula Pedene and Associates.

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

Army Public Affairs Officer (PAO). These include my first experience as a student at the Defense Information School (DINFOS), commander and PAO in Afghanistan, and candidate for the Accreditation in Public Relations + Military Communication ( APR+M ) credential. After completing Army basic training at Fort Sill, Okla.,

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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week. Smith continues to influence the industry through her leadership, mentorship, and groundbreaking approach to navigating public crises.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). Also on the up by six points is public affairs and lobbying.

Publicity 134
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What U.S. Service Members Can Teach Us About Communications

PRSay

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort.