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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. You may need to include executive leadership in the process, who will want to know that their investment in earned media is paying off.

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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 192
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The Consequences of Misinformation

PRSay

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions.

Ethics 174
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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice. Radio is still a popular medium. However, this isn’t because of podcasts — it’s because many Americans still listen on the radio. Since 2016, audio has seen an increase in popularity.

Study 119
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

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PR Contractors: How much should you be charging?

Remote PR Jobs

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100