Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 206

Leadership B2B Marketing Study 206

5W PR

MARCH 28, 2025

Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.

Financial 78

Financial Technology Leadership Reputation 78

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

DECEMBER 31, 2024

However, the original founder, Peter Shankman , who successfully built and sold Help-A-Reporter-Out (HARO) has returned with Source of Sources (SoS). My analysis, based on my own monthly reports for the last ~5 years, suggests things arent looking much better in 2025 either. When done poorly, it can cost your business dearly.

B2B 151

B2B Marketing Leadership Study 151

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 172

Leadership B2B Study LinkedIn 172

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. You can watch a recording of the live panel here , and download the full report.

Report 206

Report Media Pitching Trends 206

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “ The Commission on Information Disorder Final Report ,” released Nov. A constant churn.

Social Media 190

Social Media Report Media Government 190

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 183

Survey Journalism Report Pitching 183

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Have you hired a Chief Privacy Officer? How are you getting consent from consumers?

Privacy 434

Privacy Case Study Advertising Advertising 434

Agility PR Solutions

JULY 13, 2022

For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].

Report 157

Report Leadership Publicity 157

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. PR Reporting. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

The Proactive Report

DECEMBER 11, 2024

info@meritusmedia.com The post 5 PR Trends for 2025: The Evolving Communication Landscape appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. The report sets out cultural, structural and societal issues.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. times more likely to report increased lead quality. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

SEPTEMBER 27, 2021

By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations. Automated Reporting to Track Campaigns, Monitor Events & More.

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JUNE 26, 2019

But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. In this PR Attribution deep dive, you’ll learn how to: Identify business goals that matter to your leadership. Until now…. Gain C-Suite buy-in for PR initiatives.

Leadership 285

Leadership Technology Measurement Tools 285

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 164

Reputation Corporate Report Employee 164

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We track major media outlets and writers on Twitter, subscribe to scores of newsletters, buy analyst reports, and follow whitepapers on relevant topics. A Tech Marketing Council study shows that 62 percent of B2B tech organizations struggle to find writers who can deliver thought leadership content. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Know the reporter and outlet . Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. If there are some commonalities between the reporter and the executive, it never hurts to reference them to break the ice. Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Update the criteria and processes for PAC giving, including addressing the issues arising from the 2020 election and the Jan. 6 attack on the U.S.

Report 176

Report Company Government Conference 176

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. Reporting to and working closely with PRSAs Board of Directors, he will guide the implementation of the Strategic Plan and the organizations advocacy efforts to support its members. How do you describe your leadership style?

Nonprofit 113

Nonprofit Leadership Internal International 113

Sword and the Script

OCTOBER 15, 2024

The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.” Edelman’s methodology Before diving in, it’s worth noting Edelman included an eight-step methodology in their report. Why just the analysis section?

Report 142

Report Marketing Analysis Tools 142

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month. So far, we’re fine, but I note the competitive mentions for our monthly report. 10:30 am Client meeting.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month. So far, we’re fine, but I note the competitive mentions for our monthly report. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits. A/B testing.

Social Media 344

Social Media Media B2B Leadership 344

Bianchi Biz Blog

JANUARY 23, 2025

Established media relationships: Some firms claim that a good story is all you need and knowing reporters doesnt really matter. In our experience, overworked and overloaded reporters get hundreds of pitches every month. So, it helps if your firm has established close relationships with the right reporters.

Automotive 97

Automotive Agency How To Conference 97

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. Thought leadership events keep on giving. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go.

Case Study 390

Case Study B2B Study Interviews 390