PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. The very first question out of the company is always: ‘What are the facts?’

Employee 217

Employee Leadership Crisis Management Viral 217

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Inappropriate or irrelevant copy or creative in emails, ads or branded content can turn off customers and even have a negative reputation impact.” .

Study 170

Study Branding Brand B2C 170

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prowly

FEBRUARY 3, 2025

It encompasses your brand's values, products, and overall reputation. You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 Brand awareness is how familiar your target audience is with your brand and how well they understand what you do and stand for.

Branding 104

Branding Brand How To Measurement 104

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

CEO Marc Benioff’s outspoken leadership on the topic of management always goes hand in hand with the Salesforce story – making him an outstanding CEO brand evangelist. Borrowing a page from Walt Disney’s playbook, the Lego Group, which was named #2 most reputable company in 2017, created LegoLand theme parks and a Legoland themed hotel.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

NOVEMBER 21, 2022

“I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. A 120-year-old retailer, JCPenney has long had a presence in small communities across America. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. At the retail level are your touch points, your outreach. In 2016, communication has many more moving parts.

Retail 120

Retail Pitching Print Writing 120

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. What do you think are the keys to building and protecting a brand’s reputation? How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

Barokas

AUGUST 22, 2019

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. It consistently beats out competitors in growth and has an enviable seven percent employee turnover rate, compared to 60 to 70 percent at other retailers.

Customer Service 84

Customer Service Company Strategy Communications 84

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Branding Brand How To 78

Buzzstream

JULY 7, 2021

Amazon, Nordstrom, Target, any other retailers who sell your products), other domains (if you own any), social profiles of your C-suite executives, podcasts, e-books or any other asset that you own that lives on a platform other than your website. Strategy #5 Thought Leadership. conversion rate. . Strategy #6 Pitching as a Resource.

Case Study 113

Case Study Study Strategy Leadership 113

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience.

Publicity 100

Publicity Trade Shows Google Twitter 100

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Leadership blind spots like these are not unusual. As soon as the media began raising legitimate questions about the reliability and accuracy of Theranos’ lab testing equipment, the company should have pulled its products out of retail and clinical settings to conduct additional analysis,” Gordon says.

Ethics 98

Ethics Employee Crisis International 98

Prohibition

OCTOBER 12, 2023

But despite the brewing industry’s historically male-dominated nature, more women are breaking barriers and assuming leadership roles. He’s written several books on the exploration of Public Relations and Reputation Management, we’ll be discussing about the evolution of comms.

Branding 71

Branding Brand Marketing Retail 71

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. I think the problem with a lot of stuff that’s called thought leadership is it’s really not differentiating or original, and it’s not gonna break through,” Fox said. “If

Strategy 111

Strategy How To Content Marketing Analysis 111

Communications Conversations

MAY 30, 2018

We wrapped an Indiegogo campaign this spring, which helped us build an initial base of pre-order customers, and plan to fully launch our online store and retail tests this summer. I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Corporate Training 106

PR in High Definition

JULY 27, 2023

A rebrand of a company is an enormous undertaking and usually reserved for a very specific reason, often in reaction to something negative that has damaged the company’s reputation, something transformative that has happened such as the launching of a new product or service, or post-acquisition to bring people together.

Twitter 62

Twitter Reputation Banking Retail 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. Retains Flatiron Communications, LLC as its. The post HSN, Inc.

Agency 28

Agency Retail Apparel Mobile 28

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

NOVEMBER 18, 2024

It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing.

Strategy 60

Strategy Leadership Product Launch Retail 60

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Comcast’s problems aren’t all in its customer communications; its entire industry suffers from a poor reputation, in part due to a lack of competition and steep prices.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Communications Conversations

AUGUST 31, 2018

For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. I was most recently the restaurants and retail reporter at the Minneapolis St. You might never need it, but if you do, it pays off big time. No one likes to hear you brag about yourself.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management International Internal 133

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The formula to protect reputation in the #metoo era is both simple and very, very difficult.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. It can take down CEOs, celebrities, and regular citizens.

Crisis 180

Crisis Airlines Branding Brand 180

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. Other groups, including labor unions, the National Retail Federation, and the Chamber of Commerce, followed with strong statements of condemnation. After all, we are all about credibility. Why business can help.

Corporate 338

Corporate Policies Groups Public Affairs 338