ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CES boosts brick-and-mortar retail.

B2B 208

B2B Trends Retail Privacy 208

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Create your own opportunities. Designing your own internship can be a valuable experience and might even lead to a long-term position. Connect with Professor Brown on LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Interviews 223

Interviews Retail Data Insurance 223

ImPRessions - Crenshaw Communications

MAY 11, 2020

Use internal insights for leadership content. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season. The learnings that result can then be packaged for media and used to bridge the gap between busy news periods.

Data 234

Data B2B Survey Banking 234

5W PR

MARCH 17, 2025

For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%. When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. The very first question out of the company is always: ‘What are the facts?’

Employee 217

Employee Leadership Crisis Management Viral 217

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Instead, they ask that the focus be on polling retail executives. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Shift Communications

SEPTEMBER 8, 2017

SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. The successful strategy focused on three core elements: Create a Compelling Narrative : Confirming a theme to encompass thought leadership and events must happen at the onset of communication and marketing planning.

Healthcare 79

Healthcare Leadership Local Retail 79

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. . Other key takeaways from October.

Twitter 148

Twitter Brand Branding Retail 148

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Cision

JANUARY 10, 2018

A Bloom Group survey found that 9 out of 10 customers agreed that their opinion of a business was positively impacted when it showed their expertise through thought leadership in their field. This means that a solid content marketing strategy will do wonders for your brand messaging.

Branding 254

Branding Brand Web Content Marketing 254

Cision

AUGUST 28, 2017

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. It’s important to include the most interesting details there, “always prioritize statistics that prove the story is unique.”

Writing 258

Writing Newspapers Retail Groups 258

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. Like all bubbles, it burst in a cruel and messy way. But it was an astonishing ride with plenty of lessons. Here are my takeaways, and they still apply today.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR as a lead generation machine. Earned media boosts SEO. What’s more, if the piece contains a link back to the company, it will boost its search ranking.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. “To strengthen relationships with customers and support sales, brands are wrapping deals and discounts in a care package of empathy,” said Dorothy Crenshaw, CEO of Crenshaw Communications. “We

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more. As a bonus, they also offer it in Spanish.

Company 203

Company Case Study Trends Crisis Management 203

5W PR

JANUARY 29, 2025

At 5WPR, we specialize in turning emerging trends into tangible business success through: Influencer Marketing & Social Selling Retail Optimization (Amazon, Sephora, Ulta, Walmart & more) Earned Media & Thought Leadership Experiential Activations & Consumer Engagement Competitive Insights & Digital Strategy The future of beauty (..)

Trends 78

Trends Storytelling Consumer Technology 78

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Ask yourself what is important to you and create goals within your role and share them with team leadership. But what began as a means to pay rent ended up being an invaluable professional experience. Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

5W PR

AUGUST 22, 2019

The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users. Winning brands will have a sharp story, fine-tuned features and benefits and a continuous well of thought leadership, education and innovation as the CBD movement goes mainstream.

Branding 121

Branding Brand Retail Education 121

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

NOVEMBER 10, 2016

A myriad of reasons: lack of budget, lack of vision, lack of leadership. Think of all the companies and industries this impacts–health care, manufacturing, retail. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information. Doing work.

Mobile 122

Mobile Employee Communications Retail 122

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 143

Ethics Retail Instagram Twitter 143

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. See this earlier post on eight tools for thought leadership. The Thanksgiving to New Year’s period is make-or-break time for many brands.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. Executives like these truly put the “leader” in thought leadership! RICHARD ETCHISON, CONFERENCES & AWARDS MANAGER.

Conference 156

Conference Employee Retail Trends 156

PRSay

NOVEMBER 19, 2020

Amazon was named most often, by 6 percent of respondents, followed by a number of retailers such as Walmart and Target, and tech companies such as Zoom and Netflix. In our survey, we asked U.S. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic.

Communications 171

Communications Survey Enterprise Radio 171

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting This is an interesting area in which some organisations have shown strong leadership. These include supermarkets, online retail, telecom and IT providers. In each case their route out of the crisis will be different.

Government 132

Government Crisis Exercises Retail 132

Cision

FEBRUARY 3, 2017

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over.

Creativity 120

Creativity SEO Mobile Journalism 120

PRSay

NOVEMBER 21, 2022

A 120-year-old retailer, JCPenney has long had a presence in small communities across America. “I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. Comms and philanthropy both feed into that. It’s all about living out our values externally and bringing our mission to life.”.

Leadership 60

Leadership Conference Retail Storytelling 60