ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. While there has been progress, companies need more LGBTQ leaders, she said.

Community 189

Community Brand Branding Advertising 189

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. What is PR Attribution ? Article sentiment toward the brand. Want more insights?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement. ” – Katie Watson, VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Discover the most relevant conversations and topics, what’s hot on social media, who is talking about it and where these discussions are happening.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

APRIL 13, 2025

The most effective customer transformation stories follow a clear narrative arc: The struggle/pain point that led them to seek a solution Their journey of discovering and trying the supplement The specific results and improvements they experienced How their life has changed as a result Their emotional transformation alongside the physical changes Social (..)

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.

Social Media 118

Social Media Airlines Media Meeting 118

Marketwired

MARCH 3, 2016

Blab is relatively new on the social media scene (it launched in 2015) and has already become a great way for people to chat, connect, and converse in real-time. This, in turn, helps to really expand and enhance your thought-leadership. Take a moment to look at Blab and see how your thought-leadership capabilities can soar.

Leadership 116

Leadership YouTube Video Instagram 116

Reputation Us

JANUARY 23, 2025

The Role of AI and Automation in Shaping Corporate Reputation Explore how AI tools can influence and manage personal or corporate reputations, from automated reviews to social media monitoring and sentiment analysis. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception.

Reputation 78

Reputation Crisis Insurance Insurance 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Monitoring public opinion, the media, and competitors Identifying opportunities and issues that arise in the internal and external environment Crisis management.

Communications 248

Communications Corporate Reputation Employee 248

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Create tutorials, webinars, and blog posts to help customers learn how to use the product effectively.

Marketing 78

Marketing Knowledge Base Case Study Community 78

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Cision

JANUARY 9, 2018

Infographics are plug and play, citable and are liked and shared 3x more on social media. Elevate the efficacy of your content and garner more earned media with Cision’s multimedia distribution. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 5, 2017

Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Brand 104

Brand Branding How To Measurement 104

Landis PR

JANUARY 28, 2025

Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. When amplified through earned media placements and social platforms, these pieces can direct potential patients or clients to your organization.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Training Radio 83

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. 1, a Newmark-funded report was released, called “False Accusation: The Unfounded Claim that Social Media Companies Censor Conservatives.”

Ethics 174

Ethics Communications Nonprofit Journalism 174

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. And even in "formal" B2B industries, having an online presence on social media is a must. These are some great ways to increase brand visibility through socials.

Brand 104

Brand Branding How To Measurement 104

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. We also alerted VHA leadership as to what we were hearing, and they were able to respond. This year’s theme is “Doing the Right Thing.”

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Several webinar speakers said that political differences don’t have to cause breakdowns in civility.

Communications 202

Communications Nonprofit Employee Local 202

Onclusive

MARCH 4, 2021

If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. This will show that you’re not just measuring media coverage, you’re truly demonstrating the business value of that coverage. You may even garner that promotion!

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. We invest a lot in earned media because this is precisely how you build trust and corporate. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. Q: How has social media changed the way we spread our ideas to others? Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195