Leadership Social Media White Paper 
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. A white paper is a workhorse. Thought leadership events keep on giving.
ImPRessions - Crenshaw Communications
AUGUST 17, 2022
Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .
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Landis PR
MAY 8, 2023
Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.
HMA Public Relations
JANUARY 13, 2021
Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.
Sword and the Script
OCTOBER 29, 2024
For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. We also did external comms (PR), internal comms, social media and analyst relations. You develop a defined process for promoting it – from publication to measurement – and let the program run.
ImPRessions - Crenshaw Communications
JULY 10, 2019
The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.
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