ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media).

Leadership 91

Leadership Publicity Reputation Employee 91

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. We also did external comms (PR), internal comms, social media and analyst relations. You develop a defined process for promoting it – from publication to measurement – and let the program run.

Marketing 190

Marketing eBook Guidelines B2B 190

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Long-form written material allows an executive more scope to display expertise that an occasional news quote or social post cannot.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. For a larger brand, it can support a leadership position within a business category. PR and social media have a role here, too.

Storytelling 233

Storytelling Software Education LinkedIn 233

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Download our white paper. Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. If your brand is more active with the media, print and broadcast are extremely valuable.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. It is here that third-party expertise or influence, amplified by social media, can push them over.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Presspage

FEBRUARY 8, 2021

During : How to systematically use your newsroom and leverage social channels to get the message out. A white paper on The Crisis Newsroom is also available upon request. Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 82

Leadership Reputation Measurement Video 82

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. Use trending topics to get ideas for your blog posts or white papers. Use social media to your advantage. Create list posts.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Use coverage to demonstrate results to leadership. Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Public Relations Strategic Communications Content Content Marketing Game Changer Communications Jason Sprenger Leadership PR' What’s the right channel to use? What’s the right timing? Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 102

Social Media Ethics Trends Viral 102

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

Social Media 58

Social Media Media Leadership Course 58

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Steps for Building and Extending Your Brand.

Branding 149

Branding Brand Healthcare B2C 149

Cision

NOVEMBER 7, 2015

Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Look at each influencer ’s profile to analyze how their social media following, domain ranking and topics of interest compare to others. Get our free influencer white paper today!

Branding 120

Branding Brand Social Media SEO 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

AUGUST 5, 2015

Read our free white paper for 10 outside-the-box content marketing ideas! Once your post is live, be a good guest by sharing it multiple times with all of your social media accounts. Pull an interesting fact from the post, and always include the blog’s social media account in the update. Be a Good Guest.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Cision

AUGUST 11, 2015

The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Use email newsletters, social media, visual media and your website to draw people in. Check out our “Streaming Video Best Practices for PR” white paper now!

Software 120

Software SEO Video Education 120

Cision

MARCH 17, 2016

Learn how with Cision’s free white paper! This includes thought leadership opportunities including op-eds and speaking gigs, as well as some left-of-center ideas like an event during SXSW and live music events with key clients such as Vice and NeueHouse. What has been the biggest challenge of your career?

Employee 120

Employee Agency Meeting Social Media 120

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Report back to leadership. Instead, play an active role in getting the most out of the coverage. Here are 10 easy ways to maximize new press using your own internal resources: 1.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 135

Government Survey Ethics Media 135

5W PR

JUNE 3, 2024

Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities. Social media engagement Harnessing social media platforms to enhance PR efforts, interact with industry communities, and foster brand loyalty.

SEO 78

SEO B2B Engineering Leadership 78

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you sharing this content across channels?

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 115

B2B Study Survey Software 115

5W PR

APRIL 18, 2024

Digital and social media The B2B tech media landscape is now ruled by the digital domain. Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

PRSay

JULY 6, 2016

But word of mouth can’t be tracked as simply as other touchpoints, like white papers and webinars. Turn to social media. When something works people go to social channels to sing praises,” says Jamali. Because of this, you need to track what your audience says about your brand online through social listening.

How To 109

How To System Measurement Data 109