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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

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ICON 2024 Q&A: Inside Baseball and PR With Adam Chodzko of the Los Angeles Angels

PRSay

14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR. In recent years, we’ve seen major newspapers cut back their sports departments, and more blogs/fan sites appear. Here, he discusses maintaining strong relationships with the media… What trends are shaping sports communications today?

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Breaking Barriers in Hockey: How the NHL is Leading the Charge for Diversity, Inclusion, and Access to the Sport

PR for Anyone

Hockey has long been seen as an exclusive sport, with barriers to entry that make it difficult for many communities to get involved. Whether you’re a lifelong fan or someone whos just starting to look at hockey, this episode provides an inspiring look at how the NHL is making real strides in building a more inclusive, welcoming sport.

Sports 130
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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . Adweek Yeah, That’s Probably an Ad.

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PR, Clubhouse, And The Coming Social Audio Wave

ImPRessions - Crenshaw Communications

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

PRSay

I’m reminded of the emotional power of sports and their unrivaled ability to unite and inspire. I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown. I vividly remember the last interview question: Why did I want to work in sports? I knew I loved sports.

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How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders. For example, Vail Resorts saved over $2.5

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