Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. For example, you see a pair of sneakers with a swoosh logo.

Branding 104

Branding Brand How To Measurement 104

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Cision

APRIL 6, 2016

There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

NOVEMBER 1, 2023

14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” I was a college athlete.

Sports 79

Sports Ethics Television Storytelling 79

Cision

JUNE 9, 2016

WE was the sixth venture I set up after four “intrapreneurial” leadership roles with Text100, another communications consulting firm. Ace has a proprietary process that draws from the principles of industry best standard brand consulting, change management and neuroscience based leadership coaching.

Training 0

Training Leadership Branding Brand 0

PR 20/20

NOVEMBER 13, 2018

In August, the fitness clothing brand Athleta launched their “Stay in the Game” campaign, which encouraged young teen girls to stay involved with sports. For girls who do stay in sports, their confidence levels dip less and go back up quicker.". Video credit: YouTube. What did the campaign prove? Image credit: Adweek.

Branding 69

Branding Brand Sports Consumer 69

The Hoffman Agency

NOVEMBER 19, 2024

Arun Sudhaman , formerly Editor-in-Chief of PRovoke Media, pointed to an airline that recently ran an advertising campaign in Asia that had been banned in Europe for greenwashing; and to sporting organizations that express support for free speech and human rights but put those concerns aside in certain markets.

Local 36

Local Strategy How To Agency 36

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 122

Communications Film Storytelling Energy 122

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles. Fast forward two decades later, and I have thrived!

Sports 81

Sports Agency Creativity Industry 81

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Karen Freberg

JUNE 14, 2018

For example, one post from Thea on LinkedIn sparked a TON of discussion both in my sports and social media professors groups. Others have discussed how in certain fields like sports, social media professionals are leaving for other opportunities in other industries? We are expected to do everything under the sun it seems like.

Social Media 43

Social Media Media Community Sports 43

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Branding Brand Technology 62

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 120

SEO Automotive YouTube Video 120

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports International Internal Leadership 0

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Indian weddings are happening on meta during COVID, and the gaming and sports industry are using this for amplification and garnering additional [viewers].

Local 133

Local Crisis Management International Internal 133

Contently - Strategy

FEBRUARY 18, 2025

A real-world example: If an AI reads thousands of sports recaps, it will recognize that phrases like clutch performance, narrow victory, and came from behind often appear in game summaries. But AI alone wont create thought leadership. But unlike a human researcher, AI isnt thinking about what it reads. Its not fact-checking.

Training 52

Training Web Wikipedia Trends 52

Cision

MAY 21, 2015

Greg has worked with fortune 500 brands, professional sports teams and tons of small businesses implementing mobile marketing programs that generate results. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. 42) Andrew Youderian. eCommerce Fuel. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing B2B Storytelling 59

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. Time at kids sporting events. I–along with many others I’m sure–am expecting big things.

Ethics 68

Ethics Leadership Examples Fashion 68

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. Image courtesy of Pixabay As 2024 comes to a close, its time to reflect on the public relations moments that defined the year.

Tourism 52

Tourism Travel Creativity Community 52