ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Find the 2018 Trust Barometer here.).

Communications 149

Communications Employee Leadership Writing 149

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Get the tips and tactics you need in our free white paper! Here are five ideas!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. The IP often reflects the company and team’s DNA.

Technology 177

Technology Comparison Case Study Video 177

Cision

JUNE 25, 2015

Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Not to mention, a positive article is a serious morale booster. Follow her on Twitter: @jenlawhead.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 119

Video Communications Strategy Product Launch 119

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 90

Survey Trends Communications Storytelling 90

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Beyond PR

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Creative Commons CC0.

Survey 81

Survey Industry Communications Corporate 81

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I found that at Room & Board. And maybe most importantly – how to meet a deadline!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Landis PR

JANUARY 3, 2022

Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Apart from the Covid-specific issues that are likely to exercise us in 2022, it was interesting to see a HarrisX/Ragan survey find recently that leadership is the no.

Trends 52

Trends Trade Shows Agency Communications 52

5W PR

MARCH 24, 2025

Building Brand Authority Through Strategic Storytelling AdTech companies face unique challenges in communicating their offerings to diverse audiences. Effective thought leadership programs combine technical expertise with strategic insights about industry direction.

Industry 78

Industry Privacy Case Study Leadership 78

Cision

MAY 21, 2015

Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 39) Donna Papacosta. Trafcom News Podcast. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120