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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

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Why Now Is the Time for Content Marketing

PRSay

It’s also an opportune moment to work on thought leadership in your content marketing, which involves using your own experts and their talents and experience to develop credibility and trust with your audience. Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different.

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The Keys to a Robust Corporate Speakers Bureau

Stern + Associates

Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. Plan on expert talks, case study presentations, and practical workshops.

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Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious

PRSay

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity. You can watch a replay of the session here.

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Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. The challenges are multifaceted and include ingrained cultural norms, fear of stigma, lack of resources, and uncertainty about where to begin.