ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Here’s how the right PR strategy can help prepare for a liquidity event. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards.

Strategy 195

Strategy Marketing Measurement eBook 195

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 140

Leadership Content Marketing Healthcare Google 140

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? .

B2B 366

B2B Media Pitching Leadership 366

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

MAY 21, 2024

From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Companies can optimize messaging and strategies using data analysis. By identifying the best performing content and channels, PR strategies can be continuously developed and fine-tuned. It should strike an emotional chord.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. Understanding the bottom-line impact of specific campaigns, publishers, articles, sound bytes, and journalists not only informs your communications strategy, but also demonstrates the PR Return on Investment (ROI) to your executive team.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. Understanding the bottom-line impact of specific campaigns, publishers, articles, sound bytes, and journalists not only informs your communications strategy, but also demonstrates the PR Return on Investment (ROI) to your executive team.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

JANUARY 17, 2022

It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. The year of empathy in PR strategy. Here’s what they said.

Strategy 178

Strategy Community Technology Consumer 178

Onclusive

MARCH 29, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Confab, The Content Strategy Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 129

Technology System Government Groups 129

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Any PR strategy that leaves out podcasts – or social audio in general – is probably missing out on opportunities. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy.

Trends 130

Trends Communications Storytelling Analytics 130

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service.

Company 267

Company How To Employee Customer Service 267

Stern + Associates

MARCH 27, 2024

and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? The post Expert Strategies for Navigating 2024’s Election Uncertainties appeared first on Stern Strategy Group. As countries around the world – from the U.S.

Strategy 130

Strategy Leadership Groups Employee 130

ImPRessions - Crenshaw Communications

JUNE 26, 2019

When asked which communications strategies they considered most valuable, social media and online influencers were chosen by 30% of the CEOs, nosing out original content distributed through their company’s own channels, which was named by 28%. To show leadership during a serious crisis situation. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Since its launch Clubhouse has become a hub for tech types, artists, and entertainers.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Onclusive is headquartered in Silicon Valley, at the heart of global technology innovation.

Marketing 46

Marketing Case Study Software Analytics 46

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. Here are five ways to incorporate LinkedIn stories into yours. Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Deirdre Breakenridge

APRIL 5, 2019

Once you can FEEL, the strategy that you’ve developed will play out not only to connect you, but also to help you engage in a way that is valued and seen as more human and open, creating those longer lasting bonds. Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

And with good reason – generative AI has become a staple in PR, offering a new level of ideas to content creation, brainstorming, and even strategy development. Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. While solid business strategy and a good marketing plan are fundamental, a young company needs two things: credibility and the right kind of positive visibility. Here are some ways PR builds competitive advantages for young technology companies.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

5W PR

NOVEMBER 13, 2024

By adopting privacy-first strategies, brands can position themselves as customer-centric and forward-thinking leaders. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. However, it should be.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority.

Publicity 203

Publicity Marketing Advertising Advertising 203