Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. was changing my profession.

B2B 151

B2B Marketing Leadership Study 151

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Thought leadership. Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention. >>> Need an extra pair of hands? Too little.

B2B 181

B2B Survey Marketing Analysis 181

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 172

Leadership B2B Study LinkedIn 172

5W PR

FEBRUARY 23, 2025

Data from a recent Nielsen study shows that TikTok users spend an average of 95 minutes per day on the platform, making it a prime channel for reaching younger audiences. Studies indicate that 73% of players respond positively to brands that consistently promote responsible gaming alongside success stories.

Social Media 78

Social Media Leadership Strategy Media 78

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

B2B 182

B2B Study Marketing Education 182

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. This shouldn’t be a surprise.

B2B 192

B2B Leadership Marketing Software 192

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. This is a true leadership challenge because the change has to be cultural.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Case Study Advertising Advertising 434

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 180

Study Communications Survey Pitching 180

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! We do this through a meet-and-greet pitch.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

Agility PR Solutions

JULY 31, 2022

A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. According to the firm’s second annual Humankindex Study, 70 percent of C-suite […].

Leadership 139

Leadership Study Report Trends 139

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JANUARY 16, 2025

In my head, I could see the text from my APR study guide: Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. That is as far from public relations as you can get. Teresa Valerio Parrot , Ed.D.,

Ethics 146

Ethics Publicity Crisis Film 146

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And then I call it leadership-level strategy: Can you connect your actions to the mission and vision of the company? I think leadership has become a passion of mine within the business, but it’s really developed.

SEO 62

SEO Study Brand Branding 62

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Study 170

Study Brand Branding B2C 170

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

Crisis 178

Crisis Study Crisis Communications Journalism 178

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They grasp “thought leadership”. Real thought leadership is about harnessing the power of ideas, insight, innovation, and influence.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. When you say “ thought leadership ” what you really need to be doing is demonstrating expertise.

B2B 144

B2B Study Survey Software 144

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Building an Effective Employee Advocacy Program Creating a successful employee advocacy program requires careful planning and execution. times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise.

Leadership 321

Leadership Conference Sports Meeting 321

Remote PR Jobs

FEBRUARY 25, 2025

Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs. Media Mentions & Case Studies: Look at successful PR campaigns to see how strategic messaging shaped public perception. TED Talks and Podcasts are also helpful to learn more about successful strategies.

Strategy 155

Strategy How To Crisis Management Crisis 155

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success. How do you describe your leadership style? Those things are key to my leadership style.

Nonprofit 113

Nonprofit Leadership Internal International 113

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Meaningful change requires change in each of these areas: leadership, flexibility, life stage support, behaviour change, and structural and organisational reform. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B 106

B2B Study Company Leadership 106

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295