Prohibition

JULY 7, 2022

Initial reaction to this has been varied, with many users calling out the “TikTok copying”, although Instagram has been adamant that a video-only platform is not in the plans for Instagram and static content will remain. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Twitter Video Facebook 118

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. How did you get the idea to use videos to promote Stone Temple?

Video 153

Video B2B Film Marketing 153

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Thought leadership. B2B marketing video. 75% of US adults spend “up to 2 hours per day watching short videos” and “video uploads on LinkedIn” are “up 45% year over year.” ( source ) 14.

B2B 137

B2B Marketing Survey Analysis 137

PRSay

AUGUST 8, 2023

A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Does video have any weaknesses?

Video 120

Video Branding Brand Trends 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like.

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

FEBRUARY 2, 2024

Short-form video reigns. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. In doing so, backlash from supporting issues that are “off-brand” can be mitigated.

Trends 184

Trends Video B2C Measurement 184

The Stalwart Blog

MARCH 5, 2020

And so, eventually, I went back to graduate school in psychology up at Berkeley and studied how people interact with each other in organizations. And one of the things I studied in part of my dissertation work a while ago was how people interact differently using technology versus face to face as well. And it was so hard.

Interviews 107

Interviews Video Communications Leadership 107

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. ” Clubhouse can drive PR thought leadership potential for PR. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 2, 2023

Yet the same study also found that 60% are optimistic that generative AI will make them more productive at work. Instant text-to-video Posting information and materials online is easy but generating interest and engagement is often a lot more difficult. Video content is often more engaging and memorable than text or images alone.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts. Do your research : Most publications that feature contributed content have a dedicated editor working on these pieces.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Sword and the Script

NOVEMBER 28, 2017

The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively. Using multimedia – images, graphics, and video – is essential.

Study 78

Study B2B Marketing Survey 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. It’s all about video.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Content and more content .

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. Use targeted video.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Two useful tools to liven things up are Loom , a video recording service, and Huddles on Slack. Loom allows teams to share their screen to review a document and record a video offering feedback. Users can view this video as many times as necessary, ensuring they don’t miss any direction from team leads. Cut down on emails.

International 193

International Internal Meeting Policies 193

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. establish thought leadership. Video Guide. increase brand awareness. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

APRIL 9, 2024

After studying sources of misinformation, the group learned that “bad actors are oftentimes out-communicating us,” he said. Day said that, by studying the tactics of those who spread disinformation, communicators can out-communicate them. Watch the full video interview between Ray Day, APR, and John Elsasser here.

Education 94

Education Resources Interviews Study 94

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter.

Twitter 130

Twitter Pitching Financial Video 130

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership.

Survey 102

Survey Report Media B2B 102

Barokas

MAY 31, 2019

Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. It was great to take a day and get caught up on the state of the art in social media.

Tools 120

Tools Enterprise Analytics Case Study 120

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 5: Innovation / Industry Leadership. Develop thought leadership pieces, video content, and interactive elements that bring customers closer. Industry leadership. Journal of Management Studies.

Leadership 52

Leadership eBook Technology Analytics 52

Communications Conversations

MAY 20, 2020

The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Now, the video episodes are a little long. May 19), they first promoted it the week before with this post where Ling teases the show with a 20-second video.

Journalism 148

Journalism Branding Brand Interviews 148

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

NOVEMBER 12, 2020

While those quick deskside meetings don’t fit in the Zoom world, O’Connor said he’s now become significantly more likely to use video calls rather than a phone call. At the Times, we have a whole department of photo editors and video editors, and they definitely want the higher quality photos and videos,” O’Connor said. “So

Journalism 211

Journalism Report Interviews Meeting 211

Flack's Revenge

APRIL 2, 2019

This generally comes from a consistent campaign that exposes the market to your news, content and thought leadership. For further details including recommendations on media and social channels, strategies and tactics, and case studies, see my interview on B2BNXT (includes a video and transcript).

B2B 120

B2B Strategy Case Study Interviews 120

PRSay

DECEMBER 10, 2021

Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. On the other hand, remote work can also lead to social isolation and marginalization, which raise stress for workers, the study said. Restructure your office.

Employee 190

Employee Policies Agency Study 190