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Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives.
If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Thought leadership isn’t just about new sales – it also helps keep customers.
Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The merger brings us scale and ambition for global leadership. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.
Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. The rise of digital channels and content marketing ushered in a new era for thought leadership.
CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Thought leadership. About half (45%) of all B2B technology startups make no effort to market their products.
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.
An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.
Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,
Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.
It’s not what you say after your technology strands thousands of travelers and potentially places surgical patients at risk. But as Kurtz has seen, a serious crisis can be an opportunity to show how effective leadership can turn a terrible event into an opportunity for growth and trust-building. Watch this space.
In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives.
By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy. 5W understands that success in media and advertising requires more than just great technology.
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software.
But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. In this PR Attribution deep dive, you’ll learn how to: Identify business goals that matter to your leadership. Find tools and technologies that support your efforts.
Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. All players are working on solutions to keep advertising effective. .
While Agility prides itself on its products […] The post Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology appeared first on Agility PR Solutions. They’re released every quarter, so the results are always up to date.
Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.
Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.
From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives. Utilize storytelling to highlight the unique features and disruptive potential of the technology.
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?
But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Or, broaden out to the culture of business.
Platform Selection and Management Choosing the right technology platform supports program success. Content Strategy and Resources Providing employees with ready-to-share content removes barriers to participation. According to Weber Shandwick, 52% of employees are more likely to participate when executives are actively involved.
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Now is the time to grab vacated speaking slots.
In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.
The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this?
Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”
By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. Savvy event producers have put all the technology tools in place to approximate a live conference experience. There’s good news here, however.
It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.
For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.
Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett. VP Research, Gartner. What type of content are they interested in, and what worked in the past?
Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. .
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Provide strong guidance and leadership to junior-level staff. The ideal team member will have worked with various B2B tech companies (e.g.,
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.
We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.
Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. AdExchanger. Don’t all PR people want to Help A Reporter Out? It is a great way to connect with new journalists for media coverage!
Under Patrick’s consistent leadership, our fully integrated media monitoring system meets the needs of of global, Fortune 500 companies. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.
Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . The NewsWorthy .
As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation. In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential for modern healthcare organizations.
And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.
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