5W PR

APRIL 14, 2025

Original research, customer success metrics, and industry trend analysis give journalists compelling hooks for coverage. The post Digital PR Strategies For Martech Startups: A Leadership Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Data-driven storytelling is particularly effective for Martech PR.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Agility PR Solutions

JANUARY 26, 2021

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

Leadership 176

Leadership Trends Publicity Ethics 176

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

Leadership 206

Leadership B2B Marketing Study 206

Ronn Torossian

OCTOBER 20, 2020

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. The post Content Marketing Trends for 2021 appeared first on. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

Notified

DECEMBER 16, 2024

Whether youre in agency leadership, or an account team, it's essential to understand these changes and how to adapt. Shifting client and audience expectations, new tools and smarter strategies - all of these things are transforming how public relations agencies work and deliver value.

Agency 246

Agency Trends Leadership Tools 246

5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. Through strategic thought leadership and media outreach, companies can establish themselves as trustworthy and credible voices in the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 172

Leadership B2B Study LinkedIn 172

Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

Trends 104

Trends Reddit Pitching Data 104

5W PR

FEBRUARY 23, 2025

The post Social Media Strategies for Gaming and Gambling PR: A Leadership Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The platform’s users spend 197.8 million hours daily watching gaming content, presenting a significant opportunity for gaming brands.

Social Media 78

Social Media Leadership Strategy Media 78

Agility PR Solutions

OCTOBER 3, 2023

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

Leadership 183

Leadership Survey Employee Meeting 183

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. Okay, these are just a few of the trends that I saw at CES 2020. The post 6 B2B Tech Trends From CES 2020 appeared first on Crenshaw Communications.

B2B 208

B2B Trends Retail Privacy 208

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise.

Crisis 464

Crisis Publicity Exercises Financial 464

Sword and the Script

DECEMBER 31, 2024

Here are the economic reasons why B2B tech companies have struggled recently Too many B2B SaaS companies went after bad fit customers under a mandate of growth at all costs along with these other trends is the cliff notes on whats thwarting sales and marketing in the tech sector. When done poorly, it can cost your business dearly.

B2B 151

B2B Marketing Leadership Study 151

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. The post 5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

NOVEMBER 1, 2020

The mistake is that we waste the leadership education that a bad boss brings. The collective experience of a bad boss is filled with fantastic leadership lessons […]. The post Really bad bosses: 6 hard-learned leadership lessons to remember appeared first on Agility PR Solutions.

Leadership 176

Leadership Education Trends Publicity 176

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Traditional Trend Piece. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed What significant global trends in PR/comms are you observing?

Trends 155

Trends Communications Ethics Corporate 155

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition. Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

Remote PR Jobs

MARCH 26, 2025

Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends. Share industry insights, press releases, and thought leadership content to position yourself as a go-to expert in PR.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts. Trend Spotting.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

Onclusive

JUNE 17, 2021

Extending our partnership globally further cements MSL’s leadership in “influence impact” and competitive advantage in comms tech.” Attribution has become standard best practice in marketing, and we are proud to have brought a similar set of advanced capabilities to communications departments.

Groups 370

Groups Data Measurement System 370

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . They grasp “thought leadership”. They’re geeks at heart. Supply chain optimization PR? They’re excellent writers.

B2B 278

B2B Leadership Survey Data 278

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Staying ahead of the curve requires not only a deep understanding of the latest trends but also the ability to leverage them effectively.

Leadership 124

Leadership Marketing Web System 124

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community.

B2B 366

B2B Media Pitching Leadership 366

Prowly

APRIL 16, 2025

Reactive PR involves responding quickly to events, breaking news, trends, crises, or discussions relevant to a brand, organization, or industry. You can provide valuable insights about a topic before it starts trending. START MONITORING YOUR MEDIA PRESENCE FOR FREE What is reactive PR?

Crisis Management 104

Crisis Management Trends Crisis Examples 104

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

PRSay

JANUARY 7, 2025

Take pride in your work by continually updating your skills and staying ahead of industry trends. Make an impact. Prioritize clients, projects, and goals that drive meaningful results. Minimize distractions from unnecessary minutiae or bureaucratic processes. Civic engagement and philanthropic initiatives can amplify your impact. Avoid drama.

Publicity 173

Publicity Construction LinkedIn Trends 173

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Photo credit: brian jackson ] The post 3 Trends for Comms Pros to Watch 1 Month Into 2024 first appeared on PRsay. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187