Cision

JANUARY 9, 2018

White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. How to do it? How-To-Guides. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. For info on how to write a winning award submission , see this earlier post. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Executives seek to amplify their own voices through “thought leadership.”.

Communications 148

Communications Employee Leadership Writing 148

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. But let’s be real — it’s not sexy. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. Use trending topics to get ideas for your blog posts or white papers. Writer’s block is the worst, no? How could it help your customers?

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

Sword and the Script

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Write with journalistic ideals. Thought leadership requires actual thought and leadership. It’s not about you, your company or products.

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Find dynamic and interesting ways to display your thought leadership and draw traffic to your profile and website. You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. Have a differentiated point of view. .

Branding 149

Branding Brand Healthcare B2C 149

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 7, 2015

Additionally, ensure the authenticity of their writing and dedication to consistently engaging their audience. Get our free influencer white paper today! Look at each influencer ’s profile to analyze how their social media following, domain ranking and topics of interest compare to others. Pinpoint Readers’ Pain Points.

Branding 120

Branding Brand Social Media SEO 120

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Get the tips and tactics you need in our free white paper! Determine your objectives. What do you hope to accomplish?

Infographics 120

Infographics Storytelling Content Marketing Film 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. It is a great way to demonstrate leadership and enhance your credibility with clients. You do not have to maintain a regular blog in order to take advantage of writing as a thought leadership activity.

Leadership 62

Leadership Case Study Video Writing 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JUNE 25, 2015

Write a press release. Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. 500|5000 list). Not to mention, a positive article is a serious morale booster.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. But let’s be real — it’s not sexy. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! It often means getting serious about building a brand in this region and having a local spokesperson, some local thought leadership and a platform on which to tell the brand story and how it is evolving in each market. . If so, how?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 76

B2B Media eBook Interviews 76

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well. Of course, the challenge lies in the fleeting nature of this information.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

APRIL 19, 2016

A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper. The company has 19 five-star reviews on G2 Crowd at the time of this writing.

Marketing 73

Marketing System Analytics Content Marketing 73

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts.

Content Marketing 56

Content Marketing Branding Marketing Brand 56

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67