Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing.

Survey 114

Survey B2B Marketing Interviews 114

PRSay

APRIL 19, 2021

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast.

Media 197

Media Newspapers Google Energy 197

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago. You’ve held numerous leadership positions over your storied career. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

The Hoffman Agency

AUGUST 29, 2024

How often do we use the same strategies to showcase our own expertise and thought leadership? We recently took a step toward bridging this gap with a workshop focused on improving our personal social media presence — specifically on LinkedIn. But what about us?

Branding 36

Branding Brand LinkedIn Social Media 36

Stern + Associates

JUNE 20, 2024

Celebrating one of our greatest academic minds, “ The Essential Howard Gardner on Education ,” collects some of Gardner’s most insightful research and writings on lifelong learning. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Technology 122

Technology Policies Groups Analysis 122

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 86

Strategy Branding Brand LinkedIn 86

Deirdre Breakenridge

JULY 22, 2019

Social Media Workshop in Princeton, NJ. Use a writing style that’s personal or journal-style writing. FEEL First Workshop in New York City. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Executives seek to amplify their own voices through “thought leadership.”.

Communications 148

Communications Employee Leadership Writing 148

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By Praise for “Inclusion on Purpose”. “By

Leadership 62

Leadership Storytelling Policies Groups 62

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. It is a great way to demonstrate leadership and enhance your credibility with clients. You do not have to maintain a regular blog in order to take advantage of writing as a thought leadership activity.

Leadership 62

Leadership Case Study Video Writing 62

PRSay

NOVEMBER 8, 2023

14 workshop, a line of students waited to talk with Alex Ebanks. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Does it help us with writing? Following her Oct. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 77

Creativity Writing Agency Pitching 77

Stern + Associates

OCTOBER 24, 2022

Gallo has “a long record of writing accessibly about workplace dynamics,” according to the Financial Times , and has written hundreds of articles for Harvard Business Review (HBR) as a contributing editor. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; Author, “The Fearless Organization”.

Handbook 62

Handbook Construction Groups Government 62

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 118

Employee Company Marketing Case Study 118

PRSay

OCTOBER 6, 2021

Questions about what the hook is, what’s newsworthy and why people want to write about something make my work better — and help claim the position I want my brand to own at end of the day.”. Make suggestions about organization of your team, workshop things with co-workers and be a team player. Start with the press release.

Agency 164

Agency Creativity Branding Brand 164

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops'

Advertising 60

Advertising Advertising Storytelling Journalism 60

PRSay

APRIL 19, 2019

If that day finished out the way it started, then there’s no way would I be writing you this post. Though it’s a cliché, there is a reason writing down goals makes a difference. If you write it down and block out the time, then you are more likely to do it. Paid training gigs soon followed, then multiplied.

Hotels 131

Hotels Training Viral Pitching 131

PRSay

JULY 18, 2017

That previous paragraph was hard to write because if you go back to my original pitches, and even to the early days of me blogging about pitching, that’s exactly how I used to express myself. It’s also how most PR pros write pitches and follow-up emails today. I was bleeding insecurity all over the page.

Pitching 126

Pitching Writing Examples Media Relations 126

PR Fuel

JULY 26, 2020

This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about. And writing a press release is a fine art. If you need help with writing or distributing a media release, contact us today.

SEO 52

SEO Writing Local Product Launch 52

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 114

Technology Ethics Tools Creativity 114

Buzzstream

JULY 7, 2021

Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Stern + Associates

JULY 10, 2023

The Enormous Value Older Workers Offer Writing a new story about our later years, Kotler explains how all of the mental and physical skills we once believed decline over time, are now understood as use-it-or-lose-it skills. The post Harness The Exceptional Business Value of Peak Performance Aging appeared first on Stern Strategy Group.

Training 48

Training Creativity Groups Strategy 48

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Resources Education Creativity 68

Presspage

MAY 6, 2017

Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops. And we had to both act out and write down what we would do in our role. And we had to both act out and write down what we would do in our role.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Mindful Marketing

JULY 16, 2022

Krimmel is also certified in fraud examination and financial forensics, he’s served as an expert witness in accounting-related court cases, and he has conducted fraud workshops internationally. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title. the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Solo PR Pro

JUNE 19, 2018

There are a million ways to approach business development – writing, speaking, training, direct mail, advertising, and more – and they all work. Attend workshops, conferences, and events that prospective clients will attend. These places are also great for building your thought leadership platform, and driving inbound leads.

LinkedIn 40

LinkedIn Twitter System Conference 40

Karen Freberg

JANUARY 9, 2023

University Leadership support is SOOOO crucial. In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!).

Agency 75

Agency Social Media Community Course 75

Shift Communications

DECEMBER 7, 2018

Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared. In order to break through the email noise, you have to cultivate relationships. The best relationships are formed when you’re being authentic.

Agency 83

Agency Industry Pitching Study 83

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative. “Planning is what you do before you do something, so that when you do it, it is not all mixed up.” – A. So they both got it!

Strategy 90

Strategy Analysis Small Business Measurement 90

Waxing UnLyrical

MAY 23, 2019

Make it interesting and fun, and use your best content writing strategies to keep them engaged. Write them REAL thank you notes. Write/produce a video about a volunteer or group of volunteers in a newsletter or in social media. This is the start of building a real community. And it’s easy today. And they are important.

Communications 66

Communications Nonprofit Training Community 66

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. KD: Understand that you can’t do it all. A concern?

Sports 245

Sports Agency Creativity Industry 245

Communications Conversations

DECEMBER 5, 2019

How do you think that prepared you for these leadership roles you’ve assumed recently? It strengthened my writing skills. Read articles, listen to podcasts, attend workshops and conferences that interest you. Working in media taught me news sense and the basics of a good story. Next, I would say never stop learning.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. After all, affecting change is much about leadership and sharing a clear vision. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop. That is what we do best.

How To 60

How To Software System Employee 60

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Make sure that you write for the audience you want to serve. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area.

Local 41

Local How To Skype Trade Shows 41

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Host: And what did you write then, do you remember?

Newspapers 59

Newspapers Meeting Ethics Social Media 59