Contently - Strategy

OCTOBER 9, 2024

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Take, for example, TD Bank.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Deirdre Breakenridge

DECEMBER 24, 2014

I helped her reach out to key members of her college alumni LinkedIn group. She drafted a LinkedIn message introducing herself and asked if they had 15 minutes to talk about their profession. Join your college alumni LinkedIn group and connect with alumni who are in your industry. She was able to find a job in about six weeks.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Business Wire

MARCH 31, 2021

While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%). As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 272

Survey Social Media Reddit Media 272

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Deirdre Breakenridge

FEBRUARY 6, 2018

Instagram, Facebook, and LinkedIn are all platforms that can be of great use when it comes to networking. If you are looking for professionals in the industry LinkedIn will probably be the best place. Since LinkedIn is a platform made for these types of connections, it’s probably the easiest option.

Study 285

Study How To Instagram LinkedIn 285

Remote PR Jobs

OCTOBER 21, 2024

You can also include your LinkedIn, portfolio, and physical address. Get inspired by great examples of PR resumes If you are still unsure, looking at other people’s LinkedIn profiles can be helpful, especially ones in your industry. When formatting your resume, make sure to follow an outline.

Writing 264

Writing Publicity How To Examples 264

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Show the personalities on your team.

Instagram 333

Instagram B2B B2C Case Study 333

PR for Anyone

JUNE 20, 2023

And through it all, Kristina also raised four children. Buckle up and join us on her inspiring journey of growth, resilience, and determination!

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Another great clean up would be to polish that LinkedIn profile. In the business world, LinkedIn is the go-to place to present yourself. There have been times when I go through people I follow on Twitter and curate who you are actually following. Interest change over time and people you once followed may not be relevant anymore.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news. Tweet at a journalist that you liked their recent story or tag a co-worker about an article you saw on LinkedIn. Social media is a great way to have conversations with friends, media and new connections. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JUNE 22, 2020

For those who do take part, they may limit involvement to LinkedIn, where business leaders tend to engage most frequently. . Twitter and LinkedIn are two of the most commonly used platforms for B2B brands, as they typically attract more business-focused audiences.

B2B 276

B2B Social Media Branding Brand 276

PR for Anyone

SEPTEMBER 20, 2023

Find us on

Banking 264

Banking YouTube Instagram LinkedIn 264

PR for Anyone

JUNE 6, 2023

While we can’t magically erase our digital footprints, France and Donna are on a mission to enlighten and empower everyone to take control of their online world. Don’t miss this chance to learn more about how to protect your privacy and data from the experts!

Privacy 241

Privacy YouTube Instagram LinkedIn 241

Sword and the Script

SEPTEMBER 17, 2024

I was on a new business call a month or so ago and a person on the call said, ‘Oh I saw you on your LinkedIn livestream, I was only able to catch a part of it, but it looked interesting’,” she says. “I She next takes the video and chops it up for repurposing across other mediums like podcasts, social media and email.

B2B 147

B2B Marketing LinkedIn Video 147

Cision

NOVEMBER 16, 2017

With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. Connect on LinkedIn at [link]. Perhaps most importantly, including videos or images increases the likelihood that your press release will end up being shared on social media. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Deirdre Breakenridge

JUNE 14, 2017

Be sure to also visit our LinkedIn Group to share your ideas. The team always welcomes your questions before or during the chat session. You can tweet at @PRStudChat , @ValerieSimon , @dbreakenridge , and @AiAddysonZhang with your questions. See” you on the 27! About Ai Zhang. Ai Zhang received her M.A.

Education 322

Education Community Course LinkedIn 322

Remote PR Jobs

JULY 19, 2024

Strategies: LinkedIn : Optimize your LinkedIn profile to highlight your PR expertise, publish articles, and participate in relevant groups. By consistently engaging with your audience and showcasing your expertise, you can establish credibility and foster lasting relationships.

Case Study 246

Case Study Conference Local Trade Shows 246

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Hosted by co-founder of LinkedIn, Reid Hoffman, Master of Scale sets out to describe and prove theories that explain how some of the best entrepreneurs succeed. Master of Scale. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Software Education LinkedIn 233

Ronn Torossian

FEBRUARY 12, 2023

In a now-deleted post on LinkedIn, the NHL revealed they were only offering the event, titled ‘Pathway to Hockey […] The post What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

LinkedIn 195

LinkedIn 195

Communications Conversations

JUNE 29, 2021

On LinkedIn , post between 1 and 5 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. On Twitter , post between 1 and 5 Tweets a day.

Social Media 211

Social Media Media Survey LinkedIn 211

Deirdre Breakenridge

APRIL 5, 2020

covidcrisisresources), Wendy Glavin’s new LinkedIn Group called Tech Talk: From Newbies to Savvy. As for the 5 resources to lift others, I’ve included the following: Co-founder of TEKgroup International Steve Momorella’s Crisis Webinar (bit.ly/covidcrisisresources), You can check out information about her event at [link].

Resources 222

Resources Video Instagram Crisis 222

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. The best media strategy for promoting a case study is to condense the story to a few pithy lines to pitch it for placement in a trade publication or other vertical media outlet.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

PR for Anyone

NOVEMBER 28, 2023

Find us on

Interviews 246

Interviews YouTube Instagram LinkedIn 246

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Links to your guest’s website, LinkedIn and Twitter also offer a better understanding of how they might interview. Doing the work to guide the podcast host toward accepting your guest can mean all the difference between your pitch being accepted or rejected.

Pitching 350

Pitching Interviews B2B Leadership 350

PR for Anyone

NOVEMBER 12, 2024

She shares inspiring stories about intentional inclusion, her influences growing up, and how she’s helping reshape hockey to become more welcoming for everyone. Find us on

Sports 130

Sports YouTube LinkedIn Journalism 130

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another.

Social Media 344

Social Media Media B2B Leadership 344

Communications Conversations

MARCH 15, 2022

Another wrinkle: I think it’s interesting that most brands are sharing their statements on one of two channels: LinkedIn and Twitter. . — Unilever (@Unilever) March 8, 2022. But, they’re reflective of the majority of what brands are doing with these posts.

Branding 173

Branding Brand LinkedIn YouTube 173

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers.

Trends 333

Trends Industry Government Data 333

Deirdre Breakenridge

NOVEMBER 27, 2018

You can reach find him on LinkedIn, Twitter, and at ken@jacobscomm.com.

Leadership 380

Leadership Energy Training LinkedIn 380

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

PR for Anyone

OCTOBER 25, 2023

With a substantial online following, Diane is a fervent advocate for aging with wellness and positivity. Discover Diane’s inspiring story of carving out a thriving career during the later stages of life.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

PR for Anyone

SEPTEMBER 27, 2023

So if you’re tired of drowning in a sea of negativity, stay tuned because Laura Evans has some heartwarming, feel-good stories that’ll brighten your day! Find us on

Storytelling 162

Storytelling Television Instagram LinkedIn 162

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Your LinkedIn should be kept up to date as this will be one the first places companies look. Will they see pictures or tweets that question your professionalism or don’t mesh with a company’s values? It may be best to set your Facebook and Instagram to private while you are actively interviewing. Become a virtual intern.

Agency 284

Agency Interviews Journalism Instagram 284

Communications Conversations

MARCH 9, 2022

Now, I couldn’t find a ton of recent info on how their program is coming along, but I did find this deck from 2017 that listed out some pretty solid results: I know a number of people who work at Salesforce (and seem to love it, by the way), and these LinkedIn posts are pretty indicative of what I usually see. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183