Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

PRSay

JANUARY 9, 2018

PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. Measure and win: We’re under more pressure to prove PR’s value through measurement. This will only intensify in 2018; I predict that whoever masters measurement, wins. This shift will accelerate in 2018.

Measurement 126

Measurement Creativity Analytics Groups 126

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

MARCH 8, 2025

This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation. Maximizing LinkedIn’s Professional Network LinkedIn stands out as the premier platform for speaker networking and lead generation.

Branding 78

Branding Brand LinkedIn Case Study 78

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities. This article has also been posted on LinkedIn.

Publicity 94

Publicity Leadership LinkedIn Report 94

The Resolution Blog

AUGUST 9, 2019

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.

LinkedIn 120

LinkedIn How To Data Video 120

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

OCTOBER 17, 2014

A funny thing happened on the way to the LinkedIn forum. It explains how former Fortune journalist Dan Roth is now chief editor of a media juggernaut – namely, you guessed it, LinkedIn. You have a social network that is, by some measures, the most influential business publisher. Which brings us back to the intro.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Connect with him on LinkedIn. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about.

LinkedIn 89

LinkedIn Video B2B System 89

5W PR

FEBRUARY 1, 2025

The practice has gained significant traction on professional networks like LinkedIn, where employee posts generate twice the click-through rates of company posts. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Social media platforms serve as powerful PR channels when used strategically.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

SEPTEMBER 2, 2021

To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). And, I limited it to LinkedIn since that’s the primary social network of choice for most leaders in our industry–at least when it comes to work stuff. But it’s not just about impact on LinkedIn. The reason?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR One example?

Trends 333

Trends Industry Government Data 333

5W PR

JANUARY 28, 2025

The Business Case for Executive Personal Branding When Microsoft CEO Satya Nadella speaks about artificial intelligence or posts thought leadership content on LinkedIn, he doesn’t just build his own following – he creates tangible value for Microsoft. This alignment extends beyond content to values and behavior.

Brand 78

Brand Branding Leadership Corporate 78

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Communication channels If you're selling furniture, Pinterest should be open in one tab at all times while LinkedIn may not be the best place to catch your target audience. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To International 104

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. If you would like to be notified when the PR Measurement Course based on this Google PR Dashboard goes live at the end of March, register here. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

5W PR

MARCH 5, 2025

Your immediate priorities should focus on: Containing the technical threat Notifying affected parties Meeting regulatory requirements Controlling the narrative through proactive communication Major platforms like Twitter and LinkedIn can serve as effective channels for direct stakeholder updates.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success. What is the point of implementing an earned media strategy if you can’t measure its effectiveness?

Strategy 244

Strategy How To Media Measurement 244

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. Connect on LinkedIn at [link]. Pick Your Keywords. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

FEBRUARY 28, 2025

Social media platforms like LinkedIn have become crucial for B2B communication in the defense sector. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. Digital Communication Strategies Modern defense PR requires sophisticated digital communication strategies.

Internal 78

Internal International Crisis Management Technology 78

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Melissa Agnes

OCTOBER 19, 2014

We discuss how Frontier Airlines and the Boston Public Health Commission have gone above and beyond to keep the public safe – and how other organizations, private and governmental, need to start taking a similar and proactive approach in their communications and precautionary measures. Connect with Melissa on LinkedIn.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Communications Conversations

JUNE 29, 2021

On LinkedIn , post between 1 and 5 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. On Twitter , post between 1 and 5 Tweets a day.

Social Media 211

Social Media Media Survey LinkedIn 211

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members.

Small Business 213

Small Business Fashion Groups Local 213

Prowly

DECEMBER 11, 2024

Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark. For example, if you're measuring brand coverage, you may be interested in direct brand mentions only. Monitoring competitors must include their social media performance.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

PRSay

FEBRUARY 3, 2025

This goal is SMART (specific, measurable, actionable, relevant and time-bound), one of the most effective ways to set goals, track progress and stay motivated in the workplace and on the field. You can find her on LinkedIn. He and the Chiefs will get their chance during Super Bowl LIX on Feb. 9 vs. the Philadelphia Eagles.

Energy 97

Energy Sports Engineering Strategy 97

Prowly

FEBRUARY 20, 2025

Don't simply repurpose LinkedIn content as tweets or send out a blog as a Facebook post. LinkedIn can favor images in posts in one year and then, in 2025, text-only posts will suddenly be the way to go. If you've earned media coverage, build a section on your website highlighting who covered stories mentioning you and where.

SEO 104

SEO Analytics Tools Google 104

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%).

Study 155

Study Survey Pitching Resources 155

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. Ahead of her Oct. Another meeting is one thing.

Company 68

Company Employee International Internal 68

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Branding Brand Employee 198

Sword and the Script

JANUARY 21, 2025

When you do, or if you are already, you should take a measure of pride in knowing that, according to the survey above, just one out of every hundred comms professionals are doing the same. * * * >> Looking for help with marketing and comms?

Google 156

Google Course Survey YouTube 156