Remote PR Jobs

FEBRUARY 25, 2025

Key Elements of a Strong PR Strategy Know Your Audience: Find out who your target audience is, which media outlets they follow, and the key people who influence them. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Brand 104

Brand Branding How To Measurement 104

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Prowly

DECEMBER 6, 2024

Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign. Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. To show it in an example, lets answer two questions: What is reach in social media ?

Media 104

Media Measurement SEO Instagram 104

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement lets communicators speak the language of the boardroom. And some campaign-measurement tools are inexpensive or even free. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. These stories include concrete details like “reduced joint pain by 80% within 6 weeks” rather than vague claims.

Storytelling 78

Storytelling Case Study Measurement Education 78

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Canva : When social media became a part of the communicator’s world, so did design.

Communications 383

Communications Tools Google Resources 383

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 117

Social Media Strategy How To Media 117

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

Social Media 120

Social Media Media Analytics Data 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? One example?

Trends 333

Trends Industry Government Data 333

Cision

FEBRUARY 8, 2016

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. Have a clear purpose. Who was the second most mentioned candidate ?

LinkedIn 96

LinkedIn Leadership Pinterest Writing 96

Prowly

FEBRUARY 20, 2025

It focuses on clear and timely communication with external stakeholders: customers, clients, media professionals, such as journalists, and the wider public. Examples include: company announcements, social media content, organic and paid media campaigns, press releases, etc. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To Internal 104

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

Training 120

Training Employee Social Media Company 120

Cision

NOVEMBER 21, 2016

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital. Describing Facebook or LinkedIn as emblematic of bonding or bridging social capital is simplistic.

Social Media 120

Social Media How To Media Facebook 120

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

FEBRUARY 9, 2025

By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

MARCH 23, 2016

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? Do you know how to measure social ROI? So you’d do better focusing your social media attention there than, say, LinkedIn.

Social Media 120

Social Media Media Energy Instagram 120

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 131

Social Media Brand Branding Media 131

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . Social Media Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Heres the back story , but the cliff notes are social media had changed the media landscape when I got home. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

5W PR

JANUARY 28, 2025

Research shows that 82% of consumers trust a company more when its executives maintain an active social media presence. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media.

Brand 78

Brand Branding Leadership Corporate 78

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities. This article has also been posted on LinkedIn.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

MARCH 8, 2025

This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation. Social media profiles should align with your website’s messaging and visual identity.

Brand 78

Brand Branding LinkedIn Case Study 78

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Be a maximum of 100 characters to allow for reposting on Twitter and other social media. Connect on LinkedIn at [link]. gets a significant boost on the search engine results page. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Polaris

JANUARY 9, 2015

There’s a lot of social media advice floating around these days. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter. This myth isn’t just about Twitter—it can apply to any social media platform: Facebook, Pinterest, LinkedIn, Instagram, you name it.

Social Media 100

Social Media Media Pinterest Measurement 100

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. This includes social media, websites, online review platforms, SEO performance, and more.

SEO 104

SEO Analytics Tools Google 104

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. Connect on LinkedIn. Then you send them just one link to that content with your pitch. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” And they need to be measured. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128