Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Be sure to also visit our LinkedIn Group to share your ideas. See” you on the 22nd!

Radio 170

Radio How To Community Storytelling 170

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Even better, audiences are typically more targeted and engaged than in television and radio markets. You’d be targeting the right listeners.

Media Relations 136

Media Relations Publicity Media Blogging 136

PR Fuel

JANUARY 17, 2022

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. If you intend the story to be covered on radio or TV, sending the press release at least a week prior is recommended. Send Your Press Releases at the Right Time.

Radio 105

Radio Writing Local Newspapers 105

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email.

How To 105

How To Guidelines Writing Pitching 105

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Awareness. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

JULY 2, 2020

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Marketing 89

Marketing eBook Pitching Radio 89

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71

PR Fuel

JANUARY 24, 2022

Focus your research on competitors’ campaigns, websites, and LinkedIn pages. You may use media outlets like radio or TV for your campaign. Your pitch has to stand out since journalists get many of them. Use the data to determine how your brand story corresponds with market trends.

Creativity 111

Creativity Data Measurement Product Launch 111

Critical Mention

SEPTEMBER 27, 2019

Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100

Beyond PR

MAY 2, 2017

By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. Connect on LinkedIn by saying you’ve read or watched their work and you welcome the opportunity to connect. Do the same on Instagram.

Social Media 78

Social Media Media Local Pitching 78

Sword and the Script

FEBRUARY 4, 2020

Feel free to message me on social media ( LinkedIn , Twitter ) or use the email contact form here. The TVEyes platform couples artificial intelligence with industry-leading video search technology to identify and quantify relevant coverage and brand presence across TV, radio and podcast sources.”. 10) PE firm completes $2.7

Software 121

Software Analysis Data Technology 121

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career.

Local 90

Local Social Media eBook Meeting 90

Bianchi Biz Blog

SEPTEMBER 7, 2021

What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Some PR folks are our best friends when they are touting great news, but go radio silent when we have legitimate questions when not-so-great news comes out. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Critical Mention

APRIL 9, 2020

It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? This is the time to get creative and produce a wide range of online content. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Critical Mention

OCTOBER 9, 2019

LinkedIn - business oriented communication where like-minded colleagues and people can connect and network, typically on business-related topics. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Twitter - instant sharing on what’s trending and relevant. Use Social Media for Storytelling.

Social Media 75

Social Media Marketing Media Instagram 75

PR Fuel

JULY 1, 2021

Start by looking at different news outlets, including: Radios. You can use tools like Google, LinkedIn, and other social media platforms to develop your list. Create Your Pitch. When developing your press release submission, a killer pitch is essential. You can use email to send your pitch to the journalists on your list.

Guidelines 85

Guidelines Pitching Analytics Social Media 85

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines. Such as prredefined.org.

SEO 120

SEO Engineering Content Marketing Google 120

PR Insiders

MAY 7, 2021

When we talk about the media, we think of newspapers, magazines, TV, and radio. Not only is this the medium where you have the most control over your message, but you also can measure how many visitors are coming to your Twitter, Facebook, LinkedIn and other platforms. Quantity, quality and Google Analytics.

Data 78

Data Newspapers Analytics Measurement 78

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements. Publish newsworthy articles, press releases and blog posts. Until next time! Critical Mention.

How To 79

How To Brand Branding Media 79

Bianchi Biz Blog

JANUARY 24, 2022

I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. It’s one of the things that keeps me up at night.

Meeting 77

Meeting Automotive Media Technology 77

PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Journalists receive hundreds of PR pitches every day. The journalist can transition from reading your pitch to reading your press release.

How To 89

How To Pitching Writing Social Media 89

Critical Mention

FEBRUARY 27, 2020

The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." That kind of PR pitching reveals a shot-gun approach. Here’s My Dinner with LeBeau: 1.

Interviews 48

Interviews Radio Journalism Newspapers 48

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. When prickly reporters disparage our industry, they mostly do so as a result of the inane and misguided story pitches that fill up their inboxes. recognized its PR shortcomings: A Warner Bros.

Crisis 56

Crisis Internal International Radio 56

Bianchi Biz Blog

AUGUST 22, 2024

Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Internet engagement is rising, with 89.1%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Waxing UnLyrical

JULY 2, 2018

My degree is in mass comm and I went to school for a career in radio. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. My university @ClaflinUniv1869 didn’t have a PR program way back then, but my graduate program at @JHUAAP was stellar.

Measurement 43

Measurement Nonprofit Education Twitter 43

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). How Do You Pitch the Media ? Effective PR Tools 24.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff. So via email.

International 62

International Internal Digital PR Course 62

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Twitter Community 40

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Ask this question first.

Pitching 159

Pitching Radio Training Interviews 159