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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Music and radio. Social Targeting on LinkedIn. It is also the biggest social network that skews male. Family and parenting. Food and drink. Hobbies and interests. Life stages.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. Be sure to also visit our LinkedIn Group to share your ideas. A few of the #PRStudChat topics and questions we’ll discuss on the 11th will include: How do we decide to act/respond/engage?

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What Happens After You Launch a Press Release?

Remote PR Jobs

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

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Are You Juggling Too Many Social Media Sites?

Cision

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? Do you know how to measure social ROI? When social media first took off, you were quick to embrace any and every new network that came out.

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PR Pitches & Podcasts: 5 Questions To Ask Before You Start

ImPRessions - Crenshaw Communications

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.

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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

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