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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? Your LinkedIn profile is representative of your brand. Go beyond a resume .

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.

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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. How will you use LinkedIn stories?

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Too little. source ) 10.

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Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

Deirdre Breakenridge

I helped her reach out to key members of her college alumni LinkedIn group. She drafted a LinkedIn message introducing herself and asked if they had 15 minutes to talk about their profession. Join your college alumni LinkedIn group and connect with alumni who are in your industry. She was able to find a job in about six weeks.