Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? Ross Simonds, a digital marketing strategist and entrepreneur, repurposed his LinkedIn blog into a YouTube video that has over 14K views.

eBook 143

eBook YouTube Video Social Media 143

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Remote PR Jobs

OCTOBER 11, 2022

Media Lists and LinkedIn. Most companies are familiar with LinkedIn to scope out hiring prospects or competition, but it can also be a resource for building and revising media contact lists. Before sending out your next batch of press releases, look up your contacts on LinkedIn to be sure they are still relevant. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. Organize before you write. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 30, 2015

LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Flack's Revenge

NOVEMBER 29, 2017

Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. On the two, it is generally acceptable to be a little cheekier than say a LinkedIn post.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Most of all, he wants to leverage writing to improve the world. Disclaimer: Pic-n-Post is a client of RedShift Writers. Remember me?

Mobile 105

Mobile Community System Social Media 105

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. Last summer we started to update our LinkedIn profile and really focus on our connections. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral Facebook 120

Critical Mention

FEBRUARY 5, 2019

LinkedIn Content Suggestions. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Trends 61

Trends Viral Analysis Crisis 61

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. Slideshare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.

eBook 108

eBook Infographics Pinterest How To 108

Cision

APRIL 6, 2016

In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. Glen knows his personas and understands that bloggers are always in search of inspiration and tried formulae that work. Want to create content that resonates with your audience?

How To 120

How To Tools Exercises Viral 120

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Transcript Alex posted something on his LinkedIn recently, it was about how important branding is in SEO. I write a lot on LinkedIn about miscellaneous leadership, but I think many leaders get a bad rap.

SEO 62

SEO Study Branding Brand 62

Beyond PR

JUNE 29, 2017

You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? and Barnum Bailey, Techweek and more.Connect with him on LinkedIn and follow him on Twitter. Be emotive. Be original.

Storytelling 73

Storytelling Data Communications Technology 73

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to follow Collette Reitz on Twitter and LinkedIn. So I find it can be helpful that way. Most people are good with this.

Pitching 98

Pitching Trends Travel System 98

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

FEBRUARY 29, 2016

Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 5 Smart Strategies to Make Your Content Go Viral. 8 Google AdWords Hacks That’ll Double Your Conversion Rate.

Viral 40

Viral Google Writing Facebook 40

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Social Media Monitoring? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

FEBRUARY 8, 2016

Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Valentine’s Day Campaign Tips For 2016.

Community 40

Community Web Viral Creativity 40

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Write a good script. For example, Twitter videos can only last for 2 mins and 20 seconds, but LinkedIn can be up to 10 minutes.

Video 62

Video Product Launch Film Social Media 62

Buzzstream

SEPTEMBER 11, 2024

Building relationships with freelance journalists can be more effective since freelancers often write for multiple outlets and provide new referring domains. Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right?

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. The podcast all started from a single email. Yeah, it’s just the exact kind of parallel there.

Branding 62

Branding Brand SEO Data 62

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JULY 10, 2024

So, when I saw James’ LinkedIn post about “digital PR having a relevancy problem right now” ( I suggest reading the full post here ), it felt like the perfect opportunity to pick his brain about content ideation, relevance, and how digital PR and SEO overlap. We are, mate. Yeah, it was a really, really good event.

Digital PR 98

Digital PR SEO Google Travel 98

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Unlike other social platforms, LinkedIn is more focused on business and industry insights. LinkedIn does not support them.

Social Media 40

Social Media Pinterest Media Marketing 40

PR 20/20

APRIL 7, 2016

He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. You can connect with JP on Twitter or LinkedIn. The results to any quiz is where your brand has a chance to go viral when shared on social media. Your visitors aren’t the only ones waiting for their results.

Social Media 40

Social Media How To Media eBook 40

Buzzstream

SEPTEMBER 4, 2024

Hana: I think, the relevance and the value needs to be there, but there’s nothing wrong if, if you have a campaign that goes viral or if you have a content that you go, you know what, I think that really would be interested for people to see. So it sticks because you not only read it, but you write about it and then you present it.

Internal 62

Internal International Digital PR Course 62

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. ABC News | ABC Sports News.

Storytelling 81

Storytelling Marketing Viral Energy 81