Prowly

MAY 28, 2018

While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 99

Local Strategy Marketing Trends 99

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

JANUARY 16, 2025

Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. million (84.6%

Print 100

Print Marketing Instagram Newspapers 100

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. Check the headlines and take a look at what online magazines are using. That's being newsworthy.

Industry 189

Industry Local System Google 189

Prowly

MAY 12, 2020

Even small steps like sponsoring a local football team will do. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine. You don’t need to adopt an entire village or anything like that. Here are 15 businesses to inspire you […].

Corporate 151

Corporate Agency Local Publicity 151

Prowly

MAY 28, 2018

While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 80

Local Strategy Marketing Trends 80

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). A hook is as simple as what you see on a magazine cover.

Real Estate 130

Real Estate Publicity Television Newspapers 130

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before.

Hotels 200

Hotels Local Interviews Viral 200

Business Wire

MARCH 31, 2017

If you’re pitching local, it helps to have a local area code. Since local stations generally air four to five hours of news in the morning, “You get more bang for your buck since your story is likely to be repeated four or five times,” she said. The event was moderated by Bryan Cohen , Owner/Partner of Colehour+Cohen.

Local 150

Local Media Pitching Report 150

Deirdre Breakenridge

AUGUST 26, 2014

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Many local chapters have working groups for new and young professionals. . – and wanted that to be my specialty. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine.

Agency 120

Agency Real Estate Pitching Local 120

Maxim Behar

SEPTEMBER 5, 2021

Local habits are what cannot be seen at first glance. However, despite certain cultural differences, we think of PR on a global scale, not locally, thanks to social media. Is there a difference in the way PR specialists from different parts of the world define the changes and adapt to them and where?

Meeting 98

Meeting Advertising Advertising Social Media 98

Prowly

DECEMBER 11, 2024

Consider the difference between a mention on Vogue 's website versus being featured in its iconic print magazine. In contrast, traditional magazines hold our focus longer and are more memorable. The impact is significantnot only in terms of quality perception, but also in content longevity.

Print 104

Print Analysis SEO Tools 104

Buchanan PR

FEBRUARY 24, 2025

For over a century, it has provided a vital platform for Black voices, covering civil rights struggles, local and national politics, education, and cultural achievements. The Philadelphia Tribune : Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States.

Newspapers 71

Newspapers Media Fashion Education 71

PRSay

MARCH 18, 2020

The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.” A senior health editor at a major magazine said their newsroom is “Coronavirus 24/7” and that they’re approaching the virus from several different angles with “all hands on deck.”.

Resources 214

Resources Pitching Television Radio 214

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories.

Wikipedia 205

Wikipedia Pitching Fashion System 205

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Needless to say, a lot has changed in public relations since 1967. million in 1974 to 24.3

Handbook 191

Handbook Publicity Newspapers Television 191

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112

Tools Education Film Local 112

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? According to local media , the protests won’t keep Starbucks away – can anything?

Brand 136

Brand Branding Local Hotels 136

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

HMA Public Relations

SEPTEMBER 21, 2020

Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Happy #MediaMonday! Today's feature comes from Ellen O'brien, a reporter and photographer with Jewish News. Learn more about her and the types of pitches she is accepting by clicking the link.

Newspapers 98

Newspapers Local Pitching Report 98

Cision

APRIL 10, 2017

Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Make the best out of your travel pitch by knowing specifically what type of travel the journalist covers.

Travel 174

Travel Pitching How To Radio 174

Cision

APRIL 30, 2015

Being in PR, I volunteer for several local charities and help them with exposure. You’ve gotten involved, are helping your local community and feeling great! Now is when you use public relations to not only let others know of your local involvement, but also help spread the word about the charity. So now what?

Communications 120

Communications Real Estate Local Community 120

PR for Anyone

SEPTEMBER 1, 2021

I was pitching national magazines a few weeks before I wanted to appear in them. If you’re pitching national magazines (remember they are four months out) your stories need to be applicable to January, winter, New Year’s resolutions, goals, organization, diet, fitness… all those things people kick off a new year with.

Pitching 130

Pitching System Google Local 130

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? AirBnB Magazine.

Travel 89

Travel Content Marketing Examples Airlines 89

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? For example, Red Bull’s magazine, “The Red Bulletin,” is available in both digital and print versions to appeal to young males, whether on the go or at home.

Journalism 120

Journalism Strategy Brand Branding 120

Buzzstream

FEBRUARY 17, 2025

In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. A strategic local digital PR campaign that gets picked up by radio in a local town can win relevant customers. Getting a feature in a magazine with a weekly print schedule will obviously take longer to see the impact.

Digital PR 112

Digital PR Report Google Radio 112

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers.

Meeting 96

Meeting Media Local Interviews 96

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Print Local 120

PR for Anyone

APRIL 28, 2024

I went to my local Dollar Store to see what I could find. The perfect solution is a magazine holder. With a little creativity and a few budget-friendly finds from your local dollar store, you can transform your living space into a haven of order and elegance. However, fear not, because help is here! store – haha).

Creativity 130

Creativity Local Banking Tools 130

PR Fuel

OCTOBER 8, 2022

By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like. Let’s say that your company is releasing new software. Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

Bianchi Biz Blog

JUNE 3, 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. I also assist in copyediting our magazines and with event coverage depending on availability. Life’s always better with chocolate treats around.

Meeting 97

Meeting Media Training Automotive 97

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact? It’s the news equivalent of clickbait.

Local 100

Local Journalism Infographics Social Media 100

PRSay

NOVEMBER 14, 2022

Another magazine wondered if there would be any prospect for her since she was a deaf actor. “I After meeting him at a local theater production when Matlin was in middle school, she told him she wanted to be an actor. I felt handicapped,” Matlin said after reading the press. “I Lifelong lessons from a TV icon.

Film 194

Film Local Education Interviews 194