Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 181

Newspapers Industry Print Journalism 181

Cision

APRIL 30, 2015

Being in PR, I volunteer for several local charities and help them with exposure. You’ve gotten involved, are helping your local community and feeling great! Now is when you use public relations to not only let others know of your local involvement, but also help spread the word about the charity. So now what?

Communications 120

Communications Real Estate Local Community 120

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? According to local media , the protests won’t keep Starbucks away – can anything?

Brand 136

Brand Branding Local Hotels 136

The Hoyt Organization

SEPTEMBER 21, 2024

This means engaging with audiences where they spend the most time – Facebook, TikTok, X, and other social media channels. Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. That is, if the journalist even chooses to publish your content.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers.

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

JUNE 3, 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. I also assist in copyediting our magazines and with event coverage depending on availability. Life’s always better with chocolate treats around.

Meeting 97

Meeting Media Training Automotive 97

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. Star Tribune , and. I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

NOVEMBER 20, 2023

Then I share it on the pages of my magazine or website. Then the custom van phenomena took off, and as a van club president there was no stopping me when the first van magazine came out. I submitted an article about our van club to that van magazine and was offered a job. I loved it. The rest is history. Talk about a dream job!

Journalism 115

Journalism Automotive Interviews Writing 115

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. What advice do you have for PR people that want to pitch you?

Automotive 91

Automotive Engineering Meeting Media 91

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area.

Meeting 94

Meeting Transportation Media Sports 94

Landis PR

MAY 3, 2021

The long-term goal of our signature local program, “Bay Area Bountiful,” is to establish a track record as a respected source of in-depth content about local developments in conservation, sustainable agriculture, climate change and the work of people from all communities who are leading the way in these fields. .

Meeting 98

Meeting Agriculture Media Television 98

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Brand Branding Travel 78

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? If you have a story you know a local editor won’t want to miss, try a call.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria. area locals, A Sound of Thunder.

Transportation 100

Transportation Meeting Newspapers Media 100

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. I am both a Publicist and run a magazine. Bob Geller: It is more than releases, events and media relations. It’s a noisy list, and the debate can get heated. And this is particularly true of bigger outlets.

Agency 159

Agency Strategy Crisis Management Pitching 159

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health.

Strategy 75

Strategy Communications Local Interviews 75

MaccaPR

SEPTEMBER 3, 2014

The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7 million worth of media coverage. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local. Media Relations Brand Strategy Event Marketing' Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek. Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine. I’ve been with Automotive News Europe since 2003.

Automotive 87

Automotive Meeting Newspapers Sports 87

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank. Rowe Price.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media.

Radio 80

Radio Media Newspapers Sports 80

Bad Pitch Blog

SEPTEMBER 24, 2007

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. He''s also competing for longest post title in the world.

Trade Shows 40

Trade Shows Pitching Local Web 40

Landis PR

MAY 17, 2021

Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. First, at least skim an issue of the magazine online. Finish this sentence: If I am not reporting I am… . What advice do you have for PR people who want to pitch you?

Meeting 92

Meeting Media Retail Radio 92

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Bad Pitch Blog

MARCH 6, 2007

And check out their newly launched blogs for more in-depth discussion around magazine content. 3) Eleven Ways to Land Media Coverage -- Inc Magazine Written for its readers, these basics from Inc. And check out their newly launched blogs for more in-depth discussion around magazine content. Stop the madness!

Local 40

Local Pitching Blogging Media Relations 40

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Community Agency Local 78

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Training should be mandatory for an agency’s core personnel.

Communications 60

Communications Crisis Reputation Local 60

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

Media 49

Media Local Insurance Insurance 49

Ethical Voices

MARCH 10, 2025

We’re one of the few agencies in a state that is 42 percent Latino doing media relations in Spanish. I’ve worked in a lot of agencies where clients get placed in Business Insider or even a local newspaper and they’re like, I want to read it. We do it in both English and Spanish.

Ethics 46

Ethics How To Newspapers Agency 46

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Bad Pitch Blog

APRIL 17, 2007

Steve Rubel dismissed PC Magazine as circular file material on Twitter. PC Magazine’s Editor in Chief caught wind of it and considered boycotting any pitch coming from Edelman — Rubel’s employer. I’m bringing it up to remind everyone of a simple, important lesson in media relations. PR people make mistakes all the time.

Pitching 40

Pitching Course Local Twitter 40