Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication?

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Meeting Automotive Newspapers Media 91

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. The digital advantage The digital landscape offers a plethora of opportunities for budget-conscious marketers. Content marketing Create valuable, shareable content that resonates with the audience.

Branding 78

Branding Brand Media Print 78

Onclusive

DECEMBER 6, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. If you’ve already received bad publicity, the last thing you need is to draw more negative attention.

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Publicity Radio Sports Small Business 105

Victorious PR

FEBRUARY 4, 2023

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. Investing in a good public relations firm can ensure that you are visible and your clients are going to choose you over others. Networking is also key to building your personal brand.

Real Estate 52

Real Estate Publicity Branding Brand 52

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

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Meeting Radio Sports Telecommunications 131

The Hoyt Organization

JUNE 5, 2024

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign.

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Strategy Communications Local Interviews 74

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

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Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

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Agency Television Radio Pitching 227

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Is Facebook still a good place to invest in social media marketing?

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Social Media Marketing Media B2B 149

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 125

Media Relations Publicity Media Blogging 125

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Hard to select just one, eh? were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. SCHEDULE A DEMO.

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Radio Media Newspapers Sports 104

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications. Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

Victorious PR

FEBRUARY 4, 2023

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. Investing in a good public relations firm can ensure that you are visible and your clients are going to choose you over others. Networking is also key to building your personal brand.

Real Estate 52

Real Estate Branding Brand Local 52

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

Maxim Behar

JUNE 21, 2023

Because all my books up to now, as much as they have sold hundreds of thousands of copies around the world, have always concentrated on business or on what I do in Public Relations. If you ask a local taxi driver, "What are you having for dinner?" Maxim: It's probably the first interesting book I've written. That's a very common meal.

Radio 52

Radio Course Government Tourism 52

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Congratulations on being named President of the Black Public Relations Society – New York!

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Local Radio Community Tools 120

PR for Anyone

AUGUST 25, 2022

Anyone can get publicity! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works!

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Pitching Media Insurance Insurance 130

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” The university radio or TV station. but “ How should I reach young adults?”.

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Radio Newspapers Print Media 69

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. There was no other form of marketing involved or grand strategic plan. Captain Tom’s story had many of the classic elements of a great story: a plot, a hero and multiple emotional triggers with which the public could connect.

Radio 89

Radio Skype Print Local 89

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 3) Snakes do Drive Time Radio.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

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Hotels Mobile Travel Technology 198

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Radio, television and streaming are also holding up or growing. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

PR Fuel

JANUARY 24, 2022

Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. You can use the market research data to improve your company’s communication. Draft an Eye-catching Press Release.

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Creativity Data Measurement Product Launch 111

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Publicity Stunts Still Work In The Digital Age. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

PR Fuel

DECEMBER 29, 2020

Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. If you are looking to share something that requires public disclosure in a time-tested manner, especially from the financial or investment industry, then press releases are still a sure bet for that.

Radio 66

Radio Local Writing Newspapers 66

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. Today, she shares her knowledge on the influencer marketing landscape on Twitter.

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Twitter Radio Social Media Print 77

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro. I hated the job,” Jen insists.

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Meeting Radio Travel Television 83

Beyond PR

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? Sweeten your marketing plan by adding in free publicity. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media.

Social Media 78

Social Media Media Local Pitching 78

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. A business that gets involved in its local community achieves multiple objectives. But there is still an argument for connecting with consumers off screen. Make a Community Impact.

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Consumer How To Advertising Advertising 60