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Why Social Shares Are Key to Pitching Media

Cision

.” Social media is becoming a dictating force in all aspects of marketing and PR. Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think? That’s why my following is valuable to the television station.

Pitching 319
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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy. Permalink

Publicity 331
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? Sweeten your marketing plan by adding in free publicity. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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Importance of PR in Today's Uncertain World

PR for Anyone

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. really shocking.