PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

FEBRUARY 17, 2016

So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ .” “The way that news is coming to us is aggregated in real-time, customized to us. And it’s because of all of these voices that really resonate.

Marketing 120

Marketing Newspapers Mobile Local 120

5W PR

JULY 11, 2018

Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. Measuring a publicity stunt’s success depends on the initial goal.

Measurement 149

Measurement Education Social Media Film 149

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times.

Data 78

Data Newspapers Analytics Measurement 78

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. Would you tell us a little about yourself?

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. PR Measurement: A Pulse Check on How Communicators Show Value. 115) “Advertising.”.

Employee 154

Employee Print Writing Survey 154

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 98

Strategy Nonprofit Social Media Television 98

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. I really dig this South Australian online news outlet, especially its occasional Media Week column when it delves into local media news. You can also subscribe to media email updates.

Media 76

Media Journalism Radio Print 76

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? (Part 2 of this post will be what went wrong with Numero Uno and what could have been done to prevent this from not working.).

Brand 76

Brand Branding Local Interviews 76

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale.

Marketing 60

Marketing B2B Local Customer Service 60

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

PR in High Definition

AUGUST 27, 2019

Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice. Local teams: Giving a timely and considered reply can be tricky. One work-around is to have a small designated crisis team in each company region.

Crisis 72

Crisis How To Newspapers Reputation 72

Landis PR

MAY 16, 2022

My dad was a newspaper reporter, so I grew up with the media in my DNA. Measuring PR has always been a significant challenge. I reside in North Beach in San Francisco, so keeping up with our local food and wine scene is my hobby! Read all about it here. What is your favorite part of your job?

Sports 52

Sports Hotels Newspapers Corporate 52

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. Many measurement tools are at our disposal. See more details in the full case study.

Corporate 48

Corporate Storytelling Case Study Measurement 48

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Research, measurement, optimization and patience are key to success. Don’t get too locked into assumptions based on what a news outlet previously covered.

Media Relations 40

Media Relations Media Journalism Print 40

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.” What is your idea of PR nirvana? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR Fuel

MARCH 17, 2020

It may be a literal space like a billboard or a section of a newspaper or magazine page. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story.

Publicity 82

Publicity Small Business Advertising Advertising 82

Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. The two most common questions local businessmen asked me were: what is business ethics, and what is corruption? First, the media are interactive.

Ethics 69

Ethics Social Media Travel Writing 69

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. You can't do that sort of thing in a newspaper or on TV. We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. And, for the first time ever in history – media are measurable. So, we can measure this within minutes, and we can also target the messages we send.

Ethics 52

Ethics International Internal Course 52

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

Buzzstream

JANUARY 7, 2025

This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable). That’s something worth measuring. 21 Almost half of the respondents reported seeing measurable results from a digital PR campaign after 3-6 months.

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Results "Elections 2021", "Measures", etc. Now it is the opposite, given the elections, we were more interested in local, regional events.

Google 52

Google Engineering Sports Comparison 52

Buzzstream

MARCH 21, 2024

In this case, any general news site could work—local, national, etc. High Site Authority Domain Authority (DA) and Domain Rating (DR) measure a site’s likelihood of organically ranking for keywords. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper. Karma is real.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. Secondly, we have media that can be measured for the first time in history. At the beginning of our business, some clients were happy that news about their product was published in a newspaper and asked how many people read it. Newspapers and radios, too.

Newspapers 59

Newspapers Social Media System Writing 59

PRSay

JUNE 5, 2023

Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. It’s over 300 member stations with local accountability. The PBS board is heavily populated by local station managers.

Storytelling 60

Storytelling Tourism Travel Local 60