Sword and the Script

SEPTEMBER 22, 2020

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Give our services a try.

Media Relations 154

Media Relations Survey Media Report 154

PRSay

NOVEMBER 12, 2024

For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Nearly 90% of those digital sites that offer local news reporting are in metro areas, not in hard-hit, rural counties.

Newspapers 116

Newspapers Local Print Journalism 116

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. Get more media pitching knowledge from Michael Smart here.

Local 100

Local Pitching Media Relations Report 100

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications.

Internal 323

Internal International How To Media 323

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 168

Report Pitching Media Survey 168

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 177

Report Survey Pitching Journalism 177

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

PRSay

OCTOBER 15, 2024

Benitez talked about how he started out and recounted watching the local Miami news as a child. That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories. I realized how incredibly important it was to inform the public,” he said.

Storytelling 140

Storytelling Local Transportation Television 140

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 95

Transportation Meeting Report Automotive 95

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. They offer new access points for earned media hits. What may be one company’s tier-three can be another brand’s tier-one. .

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center.

Automotive 74

Automotive Meeting Report Real Estate 74

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 73

Meeting Report Media Newspapers 73

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook. What story or stories are you most proud of?

Technology 75

Technology Report Meeting Financial 75

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 96

Meeting Energy Local Media 96

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 89

Meeting Marketing Print Local 89

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 101

Survey Report Media B2B 101

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 91

Marketing Local Crisis Management Internal 91

PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 131

Strategy Publicity Media Video 131

Bianchi Biz Blog

JULY 22, 2024

Source: Proxyrack , Meltwater and We Are Social’s Digital 2023 Global Overview Report Regulation of the media falls under the purview of the Malaysian Communications and Multimedia Commission (MCMC). Efforts to combat misinformation involve collaborative initiatives between the government, media entities, and civil society.

Marketing 99

Marketing Tourism Local Government 99

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. It’s so simple, but you’d be surprised how many reporters can be interested. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

Bianchi Biz Blog

OCTOBER 28, 2024

Top 3 advice for foreign companies to navigate the media and communications environment in Mexico It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences. Building strong relationships with local media and opinion leaders.

Marketing 99

Marketing Crisis Local Internal 99

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. If you’re pitching local, it helps to have a local area code. Keep it straightforward and full of useful information.

Local 150

Local Media Pitching Report 150

Bianchi Biz Blog

MAY 16, 2024

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 94

YouTube Marketing Local Chemicals 94

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. Also, do your best to build rapport with the editors and reporters covering relevant beats. Maybe something that would surprise people?)

Transportation 98

Transportation Meeting Newspapers Media 98

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370