PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 120

Pitching Strategy Film Advertising 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 153

Internal International Media Pitching 153

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. But PR follows rules based on each countries local culture. 3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. The media offering PR tips?!

Media Relations 40

Media Relations Trade Shows Media Sports 40

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. Happy Spring!!! And by putting that nugget in my pitch helped me get the yes!

Pitching 130

Pitching Television Media Real Estate 130

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

JULY 22, 2024

Highlight cultural authenticity and respect local customs. Embrace Digital and Social Media : Malaysians are highly connected on digital and social media , with 44.5% of Malaysians using social media to consume news content while 30% follow influencers. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 213

Marketing Content Marketing Data Social Media 213

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. The presence of numerous regional media outlets, alongside national ones, enables businesses to target their communications effectively across different parts of the country.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Pay attention to their previous work, the types of stories they write, and their social media presence. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88

MaccaPR

SEPTEMBER 3, 2014

The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7 million worth of media coverage. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local. Media Relations Brand Strategy Event Marketing' Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. Their services include targeted distribution, multimedia support, and detailed analytics to help organizations effectively communicate their news.

Analytics 104

Analytics SEO Engineering Financial 104

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Every PR pro knows that time is precious and it should never be wasted on reaching out to expired email addresses and phone numbers.

Media 104

Media Radio Local Tools 104

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. 1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.

Media 60

Media Hotels Social Media YouTube 60

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. People are doing more searches online to check for news on the status of the virus or possible vaccines and cures, making online news even more important during this time than ever before.

Media 113

Media Radio Television Sports 113

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

SEPTEMBER 5, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers. million users Facebook : 3.59

Marketing 100

Marketing Radio Automotive Television 100

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Critical Mention

JULY 22, 2020

Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Publicity 105

Publicity Radio Sports Small Business 105

Bad Pitch Blog

APRIL 24, 2007

If you’re too young to care about remember a sitcom from the late 1970s, hit YouTube to see some clips from WKRP in Cincinnati. In addition to tons of local exposure, the story hit the Associated Press and gained statewide exposure in Cleveland and Akron. Google will tell us if it works. UPDATE: Mission accomplished.

Pitching 40

Pitching Comparison Radio YouTube 40

Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. I had a far less interesting job directly out of college, working for a catalog publisher for a year-plus prior to going to grad school for a master’s degree.

Engineering 77

Engineering Automotive Agriculture Media 77

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Video Communications Reputation 87

Landis PR

MAY 28, 2024

A marketing approach towards Danish Tier 1 media is a sure dead end – and your press release will easily end up in the garbage can at the newsdesk. Find the Danish angle Write a story with a local angle for the Danish market. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Critical Mention

NOVEMBER 22, 2019

As previously mentioned, earned media comes in different forms. Either way, it is important to take advantage of these media opportunities. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

Radio 80

Radio Media Newspapers Sports 80

Waxing UnLyrical

JUNE 6, 2016

What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other?

Case Study 40

Case Study Study Communications Banking 40

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. I think that our definition of traditional media is going to change very soon.

Ethics 82

Ethics Data Crisis Apparel 82

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

Ethical Voices

NOVEMBER 7, 2022

I had this very discussion with a student of mine at Boston University last night because she’s a local influencer, and people want to send her stuff. What other ethics challenges are you seeing facing the media, public relations marketing today and tomorrow? Same thing with YouTube.

Ethics 85

Ethics Travel Writing YouTube 85