Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Leveraging Digital Marketing In today’s digital age, a robust online presence is crucial.

How To 78

How To Marketing Hotels Local 78

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. Between January and December 2020, 65% of searches conducted on Google, both desktop and mobile platforms, concluded without users clicking through to another website. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. percent of travel, transportation, and hospitality executives said their companies were utilizing the IoT within mobile apps, a sign that this technology is likely to grow more pervasive in the future.

Hotels 198

Hotels Mobile Travel Technology 198

Cision

JUNE 16, 2017

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

Communications 250

Communications How To Telecommunications Employee 250

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Step 2: Plan and train your team.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60

Mobile SEO Web Google 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Mobile communications was rated as more important than any “traditional” forms.

Mobile 156

Mobile Local Technology Television 156

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Many local chapters have working groups for new and young professionals. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences.

Industry 316

Industry Fashion Travel Tourism 316

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Brand Branding 60

Deirdre Breakenridge

OCTOBER 31, 2019

If your organization only needs a camera once a year, try renting equipment from a local camera shop. It is currently only available as a mobile app. Currently, the most popular companies are Canon and Nikon , where a DSLR camera will cost between $400-$3,000. iPhone 7s in front. Image Credit: Emma MacKenzie, iPhone 8+. Quick Tips.

Software 294

Software Nonprofit Instagram Social Media 294

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. So in mainland China, it is still necessary to communicate in Chinese and localize communication efforts.”. Want to learn more?

Government 214

Government Agency Mobile Technology 214

Presspage

DECEMBER 22, 2017

At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services.

Local 60

Local Insurance Insurance Mobile 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Flack's Revenge

DECEMBER 11, 2014

Even among traditional Chinese speakers, there are still many vocabulary differences in Hong Kong, Taiwan, and Macau — Just like “mobile phone” in British English and “cell phone” in American English. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

Print 201

Print Transportation Conference Technology 201

Cision

OCTOBER 15, 2015

The Weather Channel has taken note, today launching The Lift , the first network morning show available exclusively through the free Weather Channel mobile app. Half of Americans sleep with their mobile phones next to their bed and the other half sleep with it in their bed,” Katz said. “So

Mobile 120

Mobile Television Local Video 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch.

Media 136

Media Mobile Telecommunications Pitching 136

5W PR

FEBRUARY 24, 2025

Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Cision

JULY 5, 2016

At extreme scales (hyper-local and large-scale), Facebook’s organic reach may have had an impact on sales or awareness. Facebook Instant Articles are a new(er) means for publishers to publish mobile-optimized news to the Facebook platform (this is one of the emerging tools for distributed content ).

Facebook 216

Facebook Advertising Advertising Mobile 216

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

” The millennial generation has led the way in online and mobile giving, and many will leverage their personal and professional social networks to support causes that inspire them. If in doubt, start local and expand as time and resources allow. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

Melissa Agnes

JANUARY 14, 2015

Last year, when four young adults learned through Facebook that a newborn child had been kidnapped from a local hospital , they went on a mission to find her – and they did so successfully in a mere three hours. These alerts, which include photographs and other details about the missing child, are shown on mobile and desktop.

Facebook 140

Facebook Crisis Management Crisis Mobile 140

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. A few include: Build rapport and relationships —use social media and donor information to seek out those people who can mobilize others.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Strategy 149

Strategy B2C SEO Social Media 149

Presspage

APRIL 17, 2018

Part 3 - When it comes to content… Go local! Why your global newsroom should localize content as much as possible. Part 4 - 'Mobilizing' your newsroom An essential part for a smooth running global newsroom is optimizing it for mobile visitors.

eBook 87

eBook Internal International Mobile 87

Cision

MARCH 24, 2017

When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. Today, I think that’s true across all media. If I could join any music group, it would be… one that didn’t care how bad I was.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

ReimaginePR

JULY 25, 2018

Google PageSpeed Insights will look at both the loading time and overall performance of your site on desktop and on mobile. Moz Local Listing Score. Google PageSpeed Insights. All you need to do is enter the URL of your site. This tool aggregates data from almost 20 different sources.

SEO 211

SEO Tools Engineering Google 211

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile System 120

Prowly

JANUARY 29, 2025

There's a big difference between managing a local brand that might face an occasional bad review and running PR for a multinational that could land in hot water across multiple markets. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage? Here's what you actually need to think about before committing to a tool (and a budget).

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Brands need to optimize their products, locations and content for consumers to find them via voice: 80% of users search via voice for product and service information, and 70% search for local business information.

Hotels 138

Hotels Travel Engineering Privacy 138

PRSay

AUGUST 15, 2019

At Limeade , we believe this is the best way to reach deskless workers — more and more, companies see the potential for employee mobile apps to amplify and enhance their communications. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds. Give power to the people.

Communications 109

Communications Employee Enterprise Local 109