Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Prowly

JANUARY 29, 2025

There's a big difference between managing a local brand that might face an occasional bad review and running PR for a multinational that could land in hot water across multiple markets. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage? Here's what you actually need to think about before committing to a tool (and a budget).

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Stephen Waddington

MAY 19, 2020

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. billion of them accessing the site on a mobile device), Facebook is the world’s biggest social network. billion monthly active users (1.2

Journalism 120

Journalism Social Media Media Study 120

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Landis PR

JULY 29, 2024

San Francisco and the greater Bay Area also serve as innovation hubs for sectors like autonomous mobility, food & beverage, life sciences/biotech, medical devices and finance. That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Local knowledge is power: The U.S. The area is home to a $1.2

Communications 59

Communications Healthcare Biotechnology Tourism 59

Barokas

AUGUST 8, 2017

Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. The success of Ibotta’s ‘best days to buy’ data is just one example of how data, when compelling, relevant and timely, is the ultimate PR gift that keeps on giving.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Prowly

FEBRUARY 20, 2025

Their services include targeted distribution, multimedia support, and detailed analytics to help organizations effectively communicate their news.

Analytics 104

Analytics SEO Engineering Financial 104

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Buzzstream

SEPTEMBER 27, 2024

They print business cards. While this is true for small or local new publications most of the year, this is especially true during a big election cycle. This isn’t an exact science, but a large site like the New York Times or BBC will typically have higher authority than local news. Let’s use malware again.

Digital PR 118

Digital PR Pitching Radio Google 118

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Barokas

AUGUST 8, 2017

Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. The success of Ibotta’s ‘best days to buy’ data is just one example of how data, when compelling, relevant and timely, is the ultimate PR gift that keeps on giving.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I have a small recording studio at home where I like to work with local musicians. Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. I am a freelance editor representing Heavy Duty Trucking and TruckNews.

Meeting 86

Meeting Media Chemicals Radio 86

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 59

Meeting Automotive Transportation Media 59

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

AUGUST 26, 2015

What ensued was the creation of a 53-foot-long Mobile Mooseum. Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. The souvenir booklet - a 40-page document with a “Which Came First?”

Corporate 48

Corporate Examples Storytelling Branding 48

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Online and mobile ads can be incredibly successful in generating buzz around your brand and driving traffic back to a link of your choice, such as the press kit URL.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Stuart Bruce

MAY 3, 2016

I like getting new mobiles and laptops, but have never understood Apple mania. That’s why I also need most of my files to be local. Firstly, it removed the feature that enabled you to see icons for all your files in your desktop folders, but critically left the actual files in the cloud to save you space on your limited local storage.

Local 60

Local Writing Reddit Web 60

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Here’s a look inside some of the most memorable ideas that I walked away with. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Start by optimizing your website and establishing a robust digital presence! Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

MaccaPR

DECEMBER 19, 2016

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? For potential customers on-the-go via mobile, check out audio podcasts as a powerful way to discuss and drive traffic to your new content. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59

ZudePR

MARCH 22, 2018

H: What about the print quality? However, I spent most of the time working at my local health club for the sociability. Before going to sleep by 22:00 latest, I made sure that everything was ready to smooth my way out of the door in the morning, including clothes, anything I needed to print out, and any reference books I needed. *

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

AUGUST 17, 2014

In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. We see this almost everywhere that PR is discussed online (and often in print too). I’m concerned about public relations. PR – why are you ignoring all the good advice that’s around you?

Education 87

Education Training Policies Crisis Management 87

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Pink’s example is the car dealership and its salespeople. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60