Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

NOVEMBER 15, 2023

This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering.

Strategy 78

Strategy Marketing Ethics Mobile 78

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. But how can PR pros take more mundane company news and get it into a local or national news story? Once you’ve established that, then pitch a reporter, he continues. — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Highlight efforts to minimize environmental impact and support local communities.

Travel 78

Travel Consumer Strategy Tourism 78

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. It’s a common understanding that storytelling is an effective way to share ideas. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Shift Communications

DECEMBER 11, 2015

Mobile Crosses the Chasm. The mobile web is not coming , it’s here. Yet they are all fighting over mobile because that’s where everyone is. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates. 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 88

Crisis Employee Trade Shows Local 88

Landis PR

AUGUST 13, 2024

Visual storytelling is incredibly powerful in environmental PR. Local Policymakers: Present data-driven arguments and show how your initiatives align with policy goals or community benefits. Environmental PR can serve as a powerful catalyst for mobilizing communities, shaping public perception and influencing policy.

Policies 59

Policies Community Measurement Local 59

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Communications Conversations

JANUARY 28, 2015

(Note: Photo courtesy of the Heartland Mobile Council). My take: Big step up here for Curtis, who still works here in Minneapolis even though Olgivly PR doesn’t have a huge footprint locally. My take: Don’t know Cameron that well, but the local Weber office is chock-full of outstanding talent. Curtis Smith.

Social Media 60

Social Media Media Airlines Local 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I Local/Regional Awards.

Writing 52

Writing How To Local Examples 52

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Yet, they see little-to-no data in return.

Pinterest 40

Pinterest Community Data Mobile 40

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stuart Bruce

SEPTEMBER 16, 2017

I had to change a setting to turn off smart Wi-Fi on my mobile, but the app helpfully prompted me to do that. It can also cope with questions about finding local businesses and restaurants, going to the cinema and telling you about local travel information. Or you can ask it the old favourite “What is the meaning of life?”.

Google 110

Google Corporate Local Privacy 110

Bianchi Biz Blog

MARCH 11, 2024

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I have a true passion for digital storytelling across all platforms and mediums.

Automotive 93

Automotive Meeting Report Film 93

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48

PR Conversations

AUGUST 17, 2014

In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. Others now describe themselves as storytellers, content curators or narrators. I’m concerned about public relations. PR – why are you ignoring all the good advice that’s around you?

Education 87

Education Training Policies Crisis Management 87

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Also includes mobile gaming, social media, and the web. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997. Rapid Fire Round.

Storytelling 120

Storytelling Video Local Measurement 120

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Community Data 164