Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”.

Employee 154

Employee Print Writing Survey 154

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Yet, in reflection, so much has changed. Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

Storytelling 60

Storytelling Tourism Travel Local 60

Ethical Voices

MARCH 10, 2025

Joining me on this week’s episode is Fabiana Melendez Ruiz , a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative. As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. We just had a newspaper in Bartlett, Texas, close. And it just folded.

Ethics 46

Ethics How To Newspapers Agency 46

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

MARCH 31, 2016

I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper? My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers. Or maybe the director William Friedkin. Image via Neil McAllister.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

JUNE 10, 2015

But how can PR pros take more mundane company news and get it into a local or national news story? If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says.

Pitching 120

Pitching Policies Ethics Mobile 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. For a daily beat reporter, our stories had to have a local tie. A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Social Media 0

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Pivoting from journalism to PR.

Meeting 96

Meeting Journalism Employee Storytelling 96

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. The number of online newspaper readers has also decreased to 30.5%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things.

Media 112

Media Journalism Report Video 112

Mora Communications

OCTOBER 2, 2017

Effective PR is effective storytelling. A story featured on the local news or in the health section of the newspaper may have a greater impact, in terms of driving new patients to your practice–than a full-page ad, web based promotion or television commercial. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. Local Newspapers or Online Publications. The Villain, who needs to be eliminated. The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Flatiron Communications

JULY 5, 2022

There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. We’re trying ot make our coverage as approachable as possible, i.e., with language that’s very easy to follow. This is our audience.”. Notably, Ms. Over 1 million subscribers and $5 million in revenue."

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Internal International Leadership 0

Buzzstream

SEPTEMBER 25, 2024

Uh, you’ve interviewed people from all over the media landscape, Refinery29, The Street, Adweek, TechCrunch, people from both sides, the journalists, people doing digital PR, national news, local news. So yes, there are fewer people to pitch. And then what we’re seeing with media acquisitions.

Media 77

Media SEO Pitching Digital PR 77

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories.

Ethics 52

Ethics Interviews Advertising Advertising 52

Buzzstream

JANUARY 7, 2025

.” This is a strong signal to the journalist that the story is relevant for them, and it should increase the chances of them opening it and gaining coverage as compared to a general subject line that doesnt reference their locality. Contrary to the spray and pray approach, I like to know WHY Im sending it to a certain journalist.

Digital PR 62

Digital PR Report SEO Data 62

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. 18: The future of storytelling in healthcare communications. Zach: Yeah, that’s exactly right. That’s the issue.

Data 78

Data Media Energy Analytics 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. But I feel that the term “storytelling” has become a cliché. Do you agree?

Corporate 48

Corporate Storytelling Case Study Measurement 48

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations.

Groups 60

Groups Internal International Conference 60

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997.

Storytelling 120

Storytelling Video Local Measurement 120

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Landis PR

MARCH 13, 2023

I was really excited when the movie “All the President’s Men” hit my local theater in 1976. capturing the beginnings of Graham’s evolution into the powerhouse she would become, transforming The Washington Post from a one-city paper into a national newspaper of record. In the film, Meryl Streep does an amazing job (natch!)

Journalism 52

Journalism Film Ethics Television 52