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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97
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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 96
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. area locals, A Sound of Thunder.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct.

Ethics 98
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Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 72