Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Radio silence is common, and can be a telling response in itself. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. You decide to respond to a big RFP, you do your research and put forth best efforts to pitch and win the business. Ghosted by that nice prospect. Everyone’s been in this situation.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. You decide to respond to a big RFP, you do your research and put forth best efforts to pitch and win the business. Ghosted by that nice prospect. Everyone’s been in this situation.

Agency 227

Agency Television Radio Pitching 227

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Radio Television Media Local 75

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. How is your local government benefitting the community?

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Storytelling Media Nonprofit Government 163

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

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Meeting Radio Sports Telecommunications 131

Burrelles Fresh Ideas

APRIL 2, 2024

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

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Media Radio Print Newspapers 103

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. If you find the compelling human story in what you’re pitching, you’ll be successful. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4.

Digital PR 118

Digital PR Pitching Radio Google 118

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. As you’re browsing, the song playing on the radio drifts into your consciousness. Fighting the urge to look behind you, you arrive at your local station. Especially when it comes to pitching in news. As PRs we need to be tactful in how we approach pitching.

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Pitching Local Radio Interviews 62

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Some podcast audiences are even larger than local broadcast markets. It is estimated that 24 percent of Americans listen to podcasts on a monthly basis.

Media Relations 136

Media Relations Publicity Media Blogging 136

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication?

Meeting 92

Meeting Automotive Newspapers Media 92

PR Fuel

JANUARY 17, 2022

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. If you intend the story to be covered on radio or TV, sending the press release at least a week prior is recommended. Send Your Press Releases at the Right Time.

Radio 105

Radio Local Writing Newspapers 105

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Marketing Automation.

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How To Real Estate Web Case Study 198

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Build relationships through social media so that when you pitch you are a warm lead versus a cold one.

Social Media 78

Social Media Media Local Pitching 78

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 102

Small Business Community Local Social Media 102

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

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Advertising Advertising Publicity Video 130

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. Google will tell us if it works. But sometimes what sounds like a turkey of an idea can take flight.

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Pitching Comparison Radio YouTube 40

Bianchi Biz Blog

NOVEMBER 21, 2024

One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient.

Marketing 91

Marketing Pinterest Radio Instagram 91

Prowly

DECEMBER 11, 2024

Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. With comprehensive print and broadcast (TV, radio, etc.) What themes or niche audiences are they neglecting? Understand their focus areas to tailor compelling story angles that resonate with them.

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Print Analysis SEO Tools 104

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. What advice do you have for PR people who want to pitch you? Landis Communications Inc.’s

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Meeting Media Retail Radio 92

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

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Meeting Media Print Enterprise 98

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Identify and reach out to key journalists Developing a relationship with at least one journalist at each major news outlet in your local area is an excellent start.

Local 90

Local Social Media eBook Meeting 90

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront.

Media 111

Media Data Local Tools 111

Rock the Status Quo

NOVEMBER 11, 2015

While media pitching was a large part of what I was doing, I really wanted a way to illustrate the premise of the “singalong” bit. But it was a lot of fun, and we did attract the attention of the local ABC radio station. What is the most hilarious (or successful) PR stunt you’ve ever done?

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Crisis System Education Community 100

PR Fuel

JANUARY 24, 2022

You may use media outlets like radio or TV for your campaign. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. When your target customers get to see this draft, they’ll have more confidence in your company.

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Creativity Data Measurement Product Launch 111

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Consider the importance and impact of the news you’re sharing.

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Pitching Media Radio Print 40

HMA Public Relations

DECEMBER 16, 2020

Tell us about the outlet and types of story pitches you want? We’re a very localized weekly publication with a small staff that serves the Jewish community in Greater Phoenix and northern Arizona (Flagstaff, Prescott, Sedona, etc.). I’m currently obsessed with the album “Every Bad” by Porridge Radio. Where did you grow up?

Local 52

Local Pitching Community Journalism 52

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? Again, think of what your pitch says. radio station, national Metromix listing, etc. Is location important?

Branding 76

Branding Brand Local Interviews 76

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio. The Tao of Hip Hop’s PR Revival.

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Publicity Radio Crisis Crisis Communications 83

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

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Pitching Media Journalism Data 58

PR Insiders

MAY 7, 2021

When we talk about the media, we think of newspapers, magazines, TV, and radio. As you pitch yourself as an expert source to the media and successfully gain coverage, you will want to gauge both the quantity of your media appearances and the quality. Social media. Quantity, quality and Google Analytics.

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Data Newspapers Analytics Measurement 78