PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

Report 174

Report Local Media Pitching 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national?

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Local Pitching Print Interviews 323

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities.

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Pitching Print Conference Local 225

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 127

Media Pitching Media Relations Strategy 127

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. .

Internal 323

Internal International How To Media 323

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 138

Report Survey Pitching Journalism 138

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. She encouraged me to take on national pitching as a short-term project.

Local 100

Local Pitching Media Relations Report 100

Marketwired

FEBRUARY 9, 2016

Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. Find your reporters, follow them, then build up a rapport.

Twitter 100

Twitter Pitching Report Local 100

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. It’s not “one pitch and done.” One pitch email to a journalist can get lost in the sea of pitches they receive. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters.

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Case Study Sports Pitching Local 197

Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

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Pitching Newspapers Local Knowledge Base 120

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. Trend #2: Big-time news is increasingly reported from one of three cities. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. After all, reporters are human, too. Trend #4: Local news has a capital shortage.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Reporters use these clear directions to weed out the people who aren’t paying close attention. In addition to hitting all the items on the reporter’s checklist, you’ll also want to be concise and get to the point quickly. Respond Thoughtfully.

How To 279

How To Media Pitching Creativity 279

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Journalists are busier than they’ve ever been. PR FOR ANYONE.

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Pitching Television Media Interviews 130

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

Pitching 120

Pitching How To Construction Branding 120

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. Some reporters work a national beat, and need evidence of relevance on that scale.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID.

Report 102

Report Automotive Media Local 102

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Ask yourself why the average joe in the local community would care about this story? Instead let’s craft a story around it.

Local 78

Local Company How To Training 78

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

5W PR

MARCH 29, 2025

Additionally, resorts with strong environmental messaging reported 12% higher guest satisfaction scores compared to those without dedicated sustainability communications. A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski.

Energy 78

Energy Education Employee Training 78

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours. It is a lot of work.

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Wikipedia Pitching Fashion Journalism 205

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

SEPTEMBER 24, 2024

Local groups – often facilitated through platforms like Meetup – are another opportunity. In this case, I’d interview the customers and write up a contributed article to pitch. These have included reporters, influencers and yes, even customers. We shifted the conversation to sharing expertise.

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B2B Case Study Study Conference 141

Bianchi Biz Blog

JANUARY 16, 2025

To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well.

Print 100

Print Marketing Instagram Newspapers 100

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Heads down – This phrase does not refer to low self-esteem.

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Agency Internal International Pitching 192

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020.

Transportation 95

Transportation Meeting Report Automotive 95

Prowly

DECEMBER 11, 2024

Enhance your pitching strategy Identify the top media outlets and journalists covering your industry trends and competitors. Centralize your monitoring and reporting in one easy-to-use platform. What themes or niche audiences are they neglecting? Understand their focus areas to tailor compelling story angles that resonate with them.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. Will the team have updates to the original news to keep going back to “fence-sitter” reporters and help close on a story?

Local 159

Local Pitching Interviews B2B 159

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

Deirdre Breakenridge

APRIL 6, 2015

The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. Thankfully, PR people and spokespeople can expect to experience a more respectful and curious class of reporter in the East South Central region (including states like Alabama, Kentucky, Mississippi, and Tennessee).

Local 150

Local International Internal Pitching 150