PRSay

NOVEMBER 25, 2024

LinkedIn is a primary recruitment tool. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Maximize LinkedIn. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show.

Case Study 197

Case Study Sports Pitching Local 197

5W PR

OCTOBER 22, 2024

Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. They are powerful, and they direct your reader to what makes your pitch stand out. In fact, you may want to consider bullet points.

How To 279

How To Media Pitching Creativity 279

Prowly

JANUARY 29, 2025

Let's help you choose from the top crisis management tools available. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? TL;DR Crisis management tools are your early warning system for PR disasters.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

Tools 111

Tools Twitter Local Pitching 111

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. Local Connections : Is there a local athlete from your area competing in the Olympics? You want to ensure that your story is relevant and timely.

Media 130

Media Pitching Local Training 130

Cision

MAY 18, 2017

Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have. Don’t become one of them.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. TRY PROWLY FOR FREE 2. EIN Presswire Starting price: $99.95

Analytics 104

Analytics SEO Engineering Financial 104

Buzzstream

MARCH 5, 2025

Use the freemium model as a link building tool If you can create an incredibly valuable, free version of your software, you open your doors to the wide world of tool posts. All of the free tools out there have built-in linkability because no one really wants to pay for things online. But Free Tools are Expensive to Maintain!

Digital PR 62

Digital PR Pitching Study Google 62

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Most customers hate being sold to and they would much rather hear a story than another sales pitch. With tools such as Prowly, you can easily craft press releases that reflect your tone of voice and values.

Brand 104

Brand Branding How To Measurement 104

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. When creating its PR calendar, a company can start by having a creative brainstorming session, and pitch ideas that can be sent to media outlets for press coverage.

Small Business 158

Small Business Publicity Social Media Web 158

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

Landis PR

JANUARY 28, 2025

Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR. Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Feel free to start a free trial to get an understanding of the tool. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research).

Real Estate 130

Real Estate Publicity Television Newspapers 130

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. Content can be all about neighborhoods you specialize in and the local community. Don’t forget to invite the local media! Here’s a short video I did about how to set up an annual pitching calendar: Learn More at www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate How To Local Interviews 130

The Hoyt Organization

FEBRUARY 13, 2025

Use online analytics, patient surveys, and social listening tools to identify content preferences and needs. Develop Core Messages Craft a concise elevator pitch that answers: What problem are we solving? Personalized Pitches: Tailor your approach to each reporters interests. What evidence supports our claims?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

PRSay

FEBRUARY 7, 2024

Delivered in a certificate format, the program not only furnishes participants with an understanding of the relevance of their skills in various PR roles but also equips them with the knowledge and tools necessary to seamlessly adapt these skills to diverse PR initiatives.” How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. A great third-party tool that can be used for competitive social media research is CrowdTangle. Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

PRSay

DECEMBER 5, 2019

Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. Their press releases, pitches and conversations with journalists mention this aplenty. Get more media pitching knowledge from Michael Smart here. But it wasn’t.

Software 141

Software Survey Pitching Local 141

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Kelvin uses Twitter quite frequently as he finds it to be the most useful social tool due to its immediate and updating nature.

Internal 153

Internal International Media Pitching 153

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Every reporter uses Twitter as a tool to find sources. They're searching for people to quote in their stories. They're looking for alternative angles on the story.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Use monitoring tools to track the positive things being said about your nonprofit, and incorporate testimonials into your content.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Buzzstream

JULY 16, 2024

Gain Backlinks City studies are an excellent tool for obtaining relevant and authoritative backlinks. Brand Awareness Lastly, if every local publication doesn’t include a link, the awareness and exposure you gain through the brand mentions can still send quality branded traffic to your website. Let’s start with ideation.

Study 62

Study Pitching How To Local 62

Buzzstream

SEPTEMBER 27, 2024

Using the AI-powered brainstorming tool Ideamap.ai (which I tested when reviewing PR AI tools ), you can easily connect the dots between different industries and the election. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day.

Digital PR 118

Digital PR Pitching Radio Google 118