Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

NOVEMBER 9, 2017

I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) As my deadline loomed, I wrote the highlighted info from the notebook onto notecards that I studied while waiting in lines, in our office library, in local coffee shops, etc. I rented textbooks (i.e.,

Case Study 113

Case Study Conference Study Print 113

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Many of the most successful PR professionals were either former journalists or journalism students. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Prowly

JANUARY 29, 2025

There's a big difference between managing a local brand that might face an occasional bad review and running PR for a multinational that could land in hot water across multiple markets. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage? Especially good if you need white-label reporting options.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I coordinate a lot of TV segments and print/online interviews across the country. I think that speaks to the culture that’s present here.

Radio 167

Radio Journalism Interviews Energy 167

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., I like looking at analytics and how things compare when it’s presented in a format like a table or a graph,” she says. “I If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Once you’ve determined the story theme and the audience, you’ll need to consider all the possible angles from which you can present the story to the media.

Media 136

Media Mobile Telecommunications Pitching 136

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Bianchi Biz Blog

APRIL 29, 2024

Challenges and Considerations : While Hong Kong presents numerous opportunities, businesses must also navigate challenges such as rising costs, competition, and political considerations. The relationship with Mainland China also presents unique dynamics that can impact the business environment.

Marketing 92

Marketing Local Crisis Management Internal 92

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. We really do work in our slippers.

Corporate 148

Corporate Fashion Agency Travel 148

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 131

Strategy Publicity Media Video 131

Stephen Waddington

OCTOBER 27, 2021

It’s a social history of the local economy of a corner of York. The book is split into six sections, plotting the social history of a local economy of a corner of York. The effects of the First World War are discussed, and a local prison camp is established. The stories are told of various shops and local personalities.

Local 78

Local Print Community 78

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. Dislikes: Pokemon Go. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. However, while Facebook has established itself as a content distributor, that’s not the only place journalists and news outlets are present.

Journalism 120

Journalism Social Media Media Study 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. 5 Focus on niche media outlets Instead of promoting your accounting software to your local newspaper, try to reach websites and news outlets that cater to accountants, HR specialists and similar professionals.

Branding 104

Branding Brand How To Measurement 104

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school. I’ve been in journalism for almost two years.

Meeting 97

Meeting Media Training Automotive 97

PRSay

OCTOBER 1, 2018

We always attract a lot of local, regional, national and international press. We want to present people with the best information. Our messaging is more effective and the news coverage will be more positive if the news outlet — whether it’s print or broadcast — can get that individual attention. I’m a firm believer in that.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Critical Mention

JULY 22, 2020

As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Click here to read the press release announcement).

Media 111

Media Data Local Tools 111

Bad Pitch Blog

AUGUST 7, 2012

Antiques Roadshow PBS'' version of reality TV lets us watch people present objects for inspection by an expert who determines each object''s value. Many media relations scenarios start locally or in the trades. And this is why many professionals note that local and trade media coverage can garner national media coverage.

Pitching 67

Pitching Strategy Local Banking 67

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. This trend is being felt not just in Southern California, but nationwide.

Television 60

Television Local Print System 60

Landis PR

JULY 29, 2024

That influx feeds local tourism in San Francisco, Carmel and the Wine Country. Northern California is a foodie destination, with visitors enjoying local specialties such as sourdough bread and local wines. All three national networks have local affiliates in the area, in addition to a few independents.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Maxim Behar

DECEMBER 6, 2023

In fact, the book contains all the essentials – 25 special recipes from Seychellois cuisine, many interesting stories about the Seychelles and its locals, and a great selection of photos taken by me over the years.” “The Moreover, it is now available in English for sale on Amazon , with an upcoming release in French.

Internal 59

Internal International Local Print 59

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. When I was brought up in journalism, you would do your best to tell both sides and not necessarily present any kind of bias.

Ethics 92

Ethics Journalism Radio Television 92

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.

Journalism 69

Journalism Branding Brand Advertising 69

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 This occasion presented an unusual challenge for the brand: it’s the one time of year when men purchase greeting cards. Space technologies: Plants in space: how exploration is driving innovation here on earth.

Agency 100

Agency Newspapers Radio Interviews 100

PR Fuel

MARCH 19, 2021

Even a tired old story can be given a fresh twist by presenting it with a new angle or alternative take. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Body of Answers.

Small Business 98

Small Business Writing Engineering Infographics 98

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. Your CEO is presenting to thousands of people to unveil this new product. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Practical Law Construction

JUNE 24, 2021

The relevant clause in the Recap was entitled “Determination of Quality and Quantity” and provided as follows: “As ascertained at loadport by mutually acceptable first class independent inspector, or as ascertained by loadport authorities and witnessed by first class independent inspector (as per local practice at time of loading).

Print 75

Print Construction Transportation Banking 75

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 149

Software Case Study Advertising Advertising 149

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. 1 (Printed in Wikipedia, “Lorne M. In conclusion. Now we leave it to you.

Education 100

Education Government Crisis Management Crisis 100

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. CEO of Likeable Local. David Armano – @armano. Global Strategy Director at Edelman Digital.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Charity Events -You can sponsor local charity events such as concerts or sporting events. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Take the brand’s annual back to school report for example. Bank of the West’s “Positive Banking” subway takeover.

Banking 107

Banking Content Marketing Examples Industry 107