Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The Reuters Institute Digital News Report 2020 is a challenging read.

Newspapers 103

Newspapers Print Local Television 103

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Buyers no longer pay attention to traditional advertisements.

Journalism 120

Journalism Strategy Brand Branding 120

Waxing UnLyrical

AUGUST 15, 2011

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Right now, I can’t tell you if a blog story about U of R research made post-secondary education an important factor in a local voter’s decision at the ballot box. postlink%%.

Study 74

Study Education Blogging Print 74

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Government 59

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: To create brochures, we used to have to go to a printing press. Our local conference also helps expose young people to different professional paths.

Leadership 159

Leadership Conference Local Internal 159

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. According to a study by Outsell , more than 70 percent of small and large marketing firms rated earned media at least equal to, if not more effective than, paid media.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

NOVEMBER 9, 2017

I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) As my deadline loomed, I wrote the highlighted info from the notebook onto notecards that I studied while waiting in lines, in our office library, in local coffee shops, etc.

Case Study 113

Case Study Conference Study Print 113

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you are a new tech PR intern, study the above terms to prepare for that first day. It’s the final paragraph of a press release that contains background on the company in question.

Agency 192

Agency Internal International Pitching 192

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. 3D printing is being used to create personalized prosthetics and implants for patients. Read the full case study here. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire service news is typically cut-and-dried, just the facts, please, and fast!

Meeting 98

Meeting Media Print Enterprise 98

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Communications Conversations

AUGUST 11, 2017

SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well. The 10 pm local news. Consider the facts: FACT: Mainstream media reach continues to wane.

Media Relations 87

Media Relations Media Local Leadership 87

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness).

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Buzzstream

SEPTEMBER 27, 2024

They print business cards. To connect to the election, they surveyed 500 small business owners on its potential impact with their data study. While this is true for small or local new publications most of the year, this is especially true during a big election cycle. Here’s how to do it. Let’s look at another real-life example.

Digital PR 118

Digital PR Pitching Radio Google 118

Melissa Agnes

OCTOBER 16, 2014

College and academics, including me, push to increase enrollments in courses, believing in study, research, and degree programs to educate the next generation of emergency managers. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level. In conclusion. References.

Education 100

Education Government Crisis Management Crisis 100

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. million times. million times.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. While we worked through the re-implementation, I continued to study and learn under the tutelage of NAVUG community members. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Contently - Strategy

AUGUST 22, 2019

The brand is about as California local as you can get: focused on environmental sustainability, addressing climate crisis, and educating consumers on what their money “does” while it’s sitting in the bank. Bank of the West’s “Positive Banking” subway takeover.

Banking 107

Banking Content Marketing Examples Industry 107

The Stalwart Blog

APRIL 7, 2016

While I’ve never been a great test taker, I thought that reading all the books on the shortlist and reviewing the APR study guide would be all that I needed. They only provide a print out of the sections tested and what percent you scored in each area. However, I didn’t let that get in my way and continued on with my studying.

Skype 60

Skype Study Print Local 60

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 5) Clowning around at Walter Reed.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. .

Radio 60

Radio Local Meeting Journalism 60

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Even having conferences and not inviting someone locally who is Indigenous from that area to contribute to those conversations. Absolutely.

Ethics 84

Ethics Community Conference System 84

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. .

Technology 78

Technology Analysis Privacy Facebook 78

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Studies suggest that especially in B2B, upwards of 70% of content goes unused. The audience is divided among the many media choices.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Tough Sledding

APRIL 25, 2014

The case study for “how not to.” ” The “secret search” is now case study other public universities can benefit from. By expressing public dismay in a resolution, the faculty showed journalism insiders (local and national) that we stand on principle here. Other outcomes. Let’s hope they do.

Case Study 44

Case Study Journalism Local Print 44