Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News planning is an important PR technique.

Tools 203

Tools Web Banking Wikipedia 203

Cision

JULY 11, 2017

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions.

How To 265

How To Media Software Agriculture 265

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Print Local 120

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content.

Journalism 120

Journalism Strategy Branding Brand 120

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Create great press releases If you have a story to tell, use tools like Prowly to create amazing, highly personalized press releases and send them to the right journalists.

Branding 104

Branding Brand How To Measurement 104

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Some of the tools we have now, such as media databases, are different. Judy: To create brochures, we used to have to go to a printing press. I worked on one for a client, and Karlie helped me set up the page.

Leadership 159

Leadership Conference Local Internal 159

Bianchi Biz Blog

JUNE 27, 2024

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

Meeting 90

Meeting Print Marketing Local 90

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Their go-to digital tool? While Silva’s team also uses other insights tools, she says NewsWhip is the superior platform. “It If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK! Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Financials. The kicker?

Tools 78

Tools eBook Print System 78

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Press release distribution services do the heavy lifting for you but come with very high costs. TRY PROWLY FOR FREE 2.

Analytics 104

Analytics SEO Engineering Financial 104

PRSay

FEBRUARY 7, 2024

Delivered in a certificate format, the program not only furnishes participants with an understanding of the relevance of their skills in various PR roles but also equips them with the knowledge and tools necessary to seamlessly adapt these skills to diverse PR initiatives.” How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. It’s a fantastic tool to keep up on their work and what issues they’re focused on. Why Life Time? What drew you to that company, in particular?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

What’s more, the universe of journalists is always changing, so the humble media list is something that requires not only external database tools, but constant updating, re-creation, and reinvention. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. PR tips for killer media lists.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. billion monthly active users (1.2 Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

MAY 19, 2020

That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list. Offices are an expensive overhead.

Government 151

Government Crisis Energy Community 151

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. We’re masters of Powerpoint.

Corporate 148

Corporate Fashion Agency Travel 148

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Personalize these tech gifts with a note on how this tool can support their business objectives in the upcoming year.

Local 95

Local Travel Print Groups 95

PR Fuel

JANUARY 17, 2022

One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Send Your Press Releases at the Right Time.

Radio 105

Radio Writing Local Newspapers 105

Cision

MAY 12, 2015

Traditional public relations and social media have become integrated over the last five years, to the point where social platforms and the data they provide are now necessary tools for elevating client needs and issue areas. When I first got into communications, social media was met with “Oh, so you Facebook all day. What’s your real job?”

Data 120

Data Nonprofit Social Media Instagram 120

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.

Meeting 97

Meeting Media Training Automotive 97

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Scott Public Relations

OCTOBER 31, 2018

Here is a list of ten good tools to help you become an informed voter, originally compiled by LifeHacks : How To Vote In Every State provides detailed information about, well, how to vote. You can even explore this information for local races where you live. It is the web that ties these resources together—it only takes a quick search.

Tools 45

Tools Insurance Insurance Local 45

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 127) “I promote my company’s tools to scientists to help them with their research.”.

Employee 154

Employee Print Writing Survey 154

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

JULY 22, 2020

We didn’t want to build a new product for the sake of saying we built it – we wanted to provide PR and communications professionals a different kind of tool than is currently available in the marketplace. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more.

Media 111

Media Data Local Tools 111

Buzzstream

SEPTEMBER 27, 2024

Using the AI-powered brainstorming tool Ideamap.ai (which I tested when reviewing PR AI tools ), you can easily connect the dots between different industries and the election. They print business cards. Use a tool like Ahrefs Site Explorer or Moz’s free Domain Authority Checker. Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. There’s seemingly a tool for every aspect of our work.

Government 103

Government Education Print Ethics 103

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

JANUARY 11, 2022

I was able to put hands-on the product a few years ago, and what I recall was it gave you a workflow tool, but not the data. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It employs 100 local staff and serves about 400 customers.

Reputation 87

Reputation Technology Tools Data 87

Waxing UnLyrical

AUGUST 15, 2011

You can’t be married to the tools. Right now, I can’t tell you if a blog story about U of R research made post-secondary education an important factor in a local voter’s decision at the ballot box. It is why I think having your cage rattled on a semi-regular basis isn’t necessarily a bad thing. If it’s not, then you need to fix it.

Study 74

Study Education Blogging Print 74

Waxing UnLyrical

JUNE 2, 2011

C: Local and national media. I personally feel getting local media from micro-news sites, bloggers, to daily and weekly print, is different than getting attention from monthly national periodicals and TV (even local TV). There’s a big difference in handling the two. What do you need for both?

How To 85

How To Pitching Local Interviews 85

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Hallmark Canada relied on earned media as its primary communications tool to build awareness at Valentine’s Day. • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow.

Agency 100

Agency Newspapers Radio Interviews 100