Business Wire

OCTOBER 30, 2017

Holiday food stories: Holiday recipes Special menus at restaurants Holiday cocktail recipes Seasonal product offerings Holiday cooking classes by local chefs Holiday travel stories: Last-minute holiday trip packages Tips and tricks on travel with young children or pets Ideas on celebrating the holidays away from home Late December ideas: Economic predictions (..)

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand.

Trends 120

Trends Communications Big Data B2C 120

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else?

Writing 130

Writing Comparison Product Launch Leadership 130

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. . #4 It supports your PR campaigns When customers are already familiar with your brand, you can plan and deliver PR campaigns in easy mode.

Brand 104

Brand Branding How To Measurement 104

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight.

Strategy 78

Strategy Brand Branding Travel 78

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event.

Nonprofit 104

Nonprofit Local Writing Examples 104

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. (Uber CEO Travis Kalanick’s problems extend beyond his media demeanor, but it’s part of the overall problem.)

Airlines 136

Airlines Reputation Product Launch Crisis 136

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.

Writing 78

Writing How To Product Launch Crisis 78

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience. You should also experiment with different ideas and hold a brainstorming session in your marketing department. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. She’s looking at auditions for local choral groups and trying her hand at some fiction writing. Shirley is not wasting any opportunity to connect with her passions.

Meeting 106

Meeting Pharmaceuticals Healthcare Pitching 106

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN.

Mobile 89

Mobile Transportation Automotive Policies 89

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Does your content appeal to a national, state or local audience? Find a newsworthy story angle. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

SEPTEMBER 9, 2019

Popeyes welcomed it when newspapers and local TV news outlets around the country (such as USA Today, as seen in the image at right) held their own taste tests of Popeyes vs. Chick-fil-A chicken sandwiches, even though there was no way to predict who would come out on top. So what can marketers like you learn from Popeyes’ online victory? #1

Twitter 105

Twitter Marketing Social Media Viral 105

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, what about NBA teams giving fans a chance to play one-on-one against their favorite local player at the NBA Finals?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PR Fuel

NOVEMBER 9, 2021

Your business has established a source of truth for all relevant information about the product launch, and now it’s available online for everyone to find. Their product is in direct competition with yours. For instance, note how local stores try to grab your attention with this technique. Not so fast!

Writing 97

Writing Small Business SEO Local 97

Buzzstream

MARCH 26, 2020

Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Image Source.

YouTube 116

YouTube Brand Branding Video 116

NewsWhip

AUGUST 22, 2024

These challenges can be global or local, depending on the team’s focus, and should be reassessed periodically as both the company and the landscape evolve. This could be due to a known event such as a product launch, a public-facing event, or financial results, in which case it can be reported on and measured as part of KPIs.

Measurement 78

Measurement Data Privacy Product Launch 78

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Or maybe local stores are running out! What is Proactive PR? Proactive PR is any planned PR story. This proactive, planned campaign was tied into a major social event. Thats an emotional hook!

Pitching 62

Pitching Trends Google Data 62

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Or reach out to local or national influencers to help boost campaign visibility? Execute And Adjust Campaign Messaging On-the-Fly. Smarter Outreach. Does your company distribute press releases on prominent events?

Company 73

Company Media Insurance Insurance 73

Prohibition

AUGUST 29, 2023

This can include collaborations with local farms, beverage companies, or dessert makers. So, if you’re looking to launch new products or menu items, contact us today for our food and product launch PR services. By leveraging each other’s customer bases, you can increase exposure and reach new audiences.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Shift Communications

AUGUST 25, 2016

With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. Alan Marcus.

Product Launch 60

Product Launch Software Agency Financial 60

Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation.

Travel 52

Travel Hotels Product Launch Local 52

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Issue a press release! Wondering when and where to issue press releases?

SEO 52

SEO Writing Local Product Launch 52

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.

Retail 62

Retail Marketing Measurement Product Launch 62

Victorious PR

JANUARY 27, 2023

This can include announcements about partnerships, product launches, and upcoming events. At Victorious PR, we are proud in saying we are an elite agency that supports entrepreneurs and businesses to gain industry-specific media, local press, leading publications, and podcasts to help you become an authority within your niche.

Company 52

Company Real Estate Strategy Publicity 52

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.

Corporate 0

Corporate Agency System Meeting 0

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 66

Writing SEO Google Local 66

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60