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In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for smallbusinesses. As a result, more and more smallbusiness owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.
Is there a new productlaunch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.
With 68 percent of users saying they engage with brands on Instagram, big brands, smallbusinesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers. When possible, mix media.
Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Productlaunches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.
For smallbusinesses, there is so much competition that all of your content needs to be top-notch. Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Of course, as a smallbusiness, ethics are crucial.
Use press releases to spread awareness for a productlaunch or an important business milestone. If you run a smallbusiness, local media can help you reach your target audience. You should also experiment with different ideas and hold a brainstorming session in your marketing department.
Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. The short answer is, absolutely. Craft a Good Headline.
Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Others focus on food and beverage productlaunches, working closely with food companies to generate excitement and media coverage around new offerings.
That’s why it’s so important to monitor the media for your brand, especially if you’re a smallbusiness. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model. Track media coverage and online mentions. Final Thoughts.
Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance. We do an annual Halloween PR blog post that’s always well-received. Lead with the weather.
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