Agility PR Solutions

MARCH 18, 2025

Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing, and long-term reputation.

Publicity 94

Publicity Local Community Reputation 94

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Business Wire

NOVEMBER 2, 2021

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

Local 362

Local Blogging Pitching Media 362

PR for Anyone

MAY 5, 2020

“It's possible to produce billions of views from free publicity.” In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.

Case Study 223

Case Study Study Publicity Travel 223

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

Agility PR Solutions

OCTOBER 24, 2021

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. The post 3 ways to combine local SEO and PR strategies appeared first on Agility PR Solutions.

Local 170

Local SEO Strategy Engineering 170

Agility PR Solutions

SEPTEMBER 14, 2023

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers.

Small Business 174

Small Business Local SEO Google 174

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Agility PR Solutions

JULY 19, 2021

The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. So when you’re deciding on a strategy, it’s crucial that you define your target audience well and find ways to target them specifically.

Local 157

Local SEO Small Business Strategy 157

Agility PR Solutions

MARCH 31, 2022

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products or services like yours online.

Local 156

Local SEO Engineering Analysis 156

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. . Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Agility PR Solutions

AUGUST 9, 2021

But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

Web 148

Web Local Retail Trends 148

Agility PR Solutions

APRIL 18, 2022

One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.

Radio 156

Radio Local Media Media Relations 156

PRSay

OCTOBER 15, 2024

Benitez talked about how he started out and recounted watching the local Miami news as a child. I realized how incredibly important it was to inform the public,” he said. Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes.

Storytelling 141

Storytelling Local Transportation Television 141

Cision

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Start locally. Local media loves to cover stories about local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Public sector organisations and large businesses typically already had resilience plans in place that were well tested. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend.

Publicity 199

Publicity Government Employee Crisis 199

Agility PR Solutions

NOVEMBER 29, 2021

The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions. New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […].

Web 157

Web Local Consumer Brand 157

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 154

Local Consumer Retail Brand 154

Agility PR Solutions

DECEMBER 1, 2021

And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. The post Consumers want to support local biz, but communication is a challenge—is texting the answer? New research from voice, data and messaging solutions firm Cloudli Communications shows […].

Local 148

Local Consumer Communications Data 148

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Agility PR Solutions

SEPTEMBER 13, 2021

Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren’t typically newsworthy beyond the local TV news circuit or trades. […]. The post Tesla’s ‘driverless’ public relations: A cautionary tale appeared first on Agility PR Solutions.

Publicity 156

Publicity Local Strategy Brand 156

Agility PR Solutions

JUNE 5, 2024

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. Building winning global campaigns has become an art form—perfectly blending local tastes with worldwide trends.

Local 110

Local How To Trends Strategy 110

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. They removed beef products and created the McAloo Tikki burger using local ingredients.

Local 78

Local Training Data Consumer 78

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Risk audit. Crisis training.

Marketing 101

Marketing Crisis Local Internal 101

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? If you’re a public relations professional, listen to journalists: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? Which […].

How To 294

How To Local Publicity Interviews 294

Agility PR Solutions

AUGUST 1, 2021

The post Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic? Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype. That changed—it’s become commonplace to see interviews […]. appeared first on Agility PR Solutions.

Local 148

Local Skype Interviews Crisis 148

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 192

Handbook Publicity Newspapers Television 192

PRSay

FEBRUARY 28, 2023

After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 174

Report Local Media Pitching 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment. Support local artisans and producers by featuring their products in the offerings.

Travel 78

Travel Tourism Marketing Local 78

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. To Your Publicity Success!!!

Pitching 319

Pitching Television Media Social Media 319

Agility PR Solutions

MAY 27, 2024

It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions. So much is lost in translation, and you might not pick up on all the cultural nuances that make that content shine.

Local 105

Local Strategy Content Marketing Social Media 105

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Focus on Local SEO to Increase Online Visibility Ensure the website is mobile-friendly and includes relevant keywords.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

MARCH 25, 2025

SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Partner with travel publications, blogs, and online communities that cater to the target audience. Give voice to local residents and businesses.

Tourism 78

Tourism Travel Marketing Local 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search.

SEO 339

SEO Reputation Local Consumer 339