Cision

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Start locally. Local media loves to cover stories about local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

AUGUST 29, 2020

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works.

Local 100

Local Television Radio Interviews 100

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 192

Handbook Publicity Newspapers Television 192

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Getting local media coverage makes you a star in your community. Locally, you’ll usually get their name, email, and phone number all in one search.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Showing your purpose in a way that’s clear, transparent and sincere will resonate.

Radio 83

Radio Sports Marketing Local 83

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. Anyone can get publicity! PR FOR ANYONE.

Pitching 223

Pitching Media Television How To 223

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

Film 147

Film Publicity Television Local 147

PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with.

Publicity 130

Publicity Television Pitching Resources 130

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Weekday: 824,000, weekend: 1,141,200) CBC : Canadas public broadcaster.

Print 100

Print Marketing Instagram Newspapers 100

PR for Anyone

APRIL 21, 2020

You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak. That being said, there is a huge opportunity to stand out locally.

Industry 189

Industry Local System Google 189

Agility PR Solutions

DECEMBER 5, 2018

The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.

Local 90

Local Television Survey Consumer 90

PRSay

DECEMBER 13, 2018

Television remains the most popular way Americans receive news, though its use has fallen since 2016. adults, compared to 49 percent for television. On TV, local news is most popular, with 37 percent of respondents saying they often see news there, compared with 30 percent for cable-TV news and 25 percent for network news.

Print 150

Print Newspapers Social Media Television 150

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. One important thing to note is the media calendar. Here are a few ideas to get you started. A simple Google search can help you find more.

Real Estate 221

Real Estate Pitching How To Television 221

PRSay

MAY 5, 2020

Speak about what is happening locally, while remembering what we are going through as a country. If you claim to support your local community, then raise money and awareness for a local cause. When talking, speak loudly and clearly, as if you are speaking in public. Be aware of what is happening with current events.

Video 203

Video Film Energy Local 203

PR for Anyone

MARCH 21, 2020

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. I’ll still do television segments (as long as the stations take outside guests). I know of no greater way to get your message to a huge audience than through publicity.

Real Estate 290

Real Estate Skype Radio Pitching 290

NewsWhip

JULY 29, 2020

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88

Local Comparison Trends Television 88

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity Video 130

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

PRSay

MARCH 18, 2020

Media interest in this story will continue until the public health crisis abates. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” Monitor the media environment. Connect with Lisa on Twitter: @LisaArledge.

Resources 214

Resources Pitching Television Radio 214

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

PR for Anyone

JANUARY 5, 2022

Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you in an industry that can speak to this topic? PR FOR ANYONE.

Pitching 130

Pitching Strategy Publicity Media 130

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind …. Either approach could garner great press.

Publicity 83

Publicity Television Local Radio 83

NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. So, who made headlines, which publications spread the news, and what was the public sold on during this time? million U.S. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

PR for Anyone

APRIL 6, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. Anyone can get publicity!

Pitching 130

Pitching Television Media Interviews 130

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. If you’ve already received bad publicity, the last thing you need is to draw more negative attention.

Publicity 105

Publicity Radio Sports Small Business 105

HMA Public Relations

AUGUST 14, 2023

This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.

Public Affairs 98

Public Affairs Television Local Community 98

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. Want Publicity? Why is this PR story relevant : This is a smart way to get your product massive visibility.

How To 130

How To Television Pitching Fashion 130

Waxing UnLyrical

MARCH 12, 2013

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations.

Ethics 84

Ethics Publicity Guidelines Government 84

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. These tours aren’t just efficient, though. When done right, they can be creative and compelling. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120