Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Branding Brand 148

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 170

Report Pitching Media Survey 170

Onclusive

AUGUST 17, 2021

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. A healthy, free press is a foundational part of healthy, free societies.

Marketing 370

Marketing Newspapers Government Financial 370

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. . Learn local media and publications.

International 323

International Internal How To Media 323

PR Fuel

JANUARY 26, 2025

Pew Rsearch reports that about 86% of Americans think small businesses make a positive difference in the country. One of the best tools is a PR … Read more The post What to Look for in PR Distribution Local Sites Directory for 2025 appeared first on eReleases.

Local 59

Local Small Business Tools Community 59

Cision

APRIL 4, 2015

Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Consider using Cision’s Help a Reporter Out (HARO) as a resource for networking. A great way to network with local influencers is to host your own event. Host an event.

Local 120

Local Community Meeting Web 120

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Ensure the ways your company engages in political activity are coordinated — and consistent — throughout all levels of the organization. 6 attack on the U.S.

Report 176

Report Company Government Conference 176

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 138

Report Survey Pitching Journalism 138

5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

5W PR

MARCH 25, 2025

SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 127

Media Pitching Media Relations Strategy 127

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

JULY 13, 2022

You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile. Consider The Impact on Local Communities. Make Interactions Memorable .

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

OCTOBER 28, 2024

Top 3 advice for foreign companies to navigate the media and communications environment in Mexico It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences. Building strong relationships with local media and opinion leaders.

Marketing 101

Marketing Crisis Local Internal 101

Deirdre Breakenridge

OCTOBER 22, 2014

Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by your company executives. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. ·

Crisis 312

Crisis Twitter Community Conference 312

ImPRessions - Crenshaw Communications

MARCH 18, 2022

It’s easy for reporters to quickly scan the alert and know exactly what the announcement is about, why it is important and determine if they are interested. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly. Media alerts are clean and precise and quickly call attention to the facts. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. It’s so simple, but you’d be surprised how many reporters can be interested. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

JANUARY 6, 2025

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. Publishing detailed reports on environmental and social impact demonstrates a distillery’s commitment to sustainability.

Transportation 78

Transportation Branding Brand Chemicals 78

Cision

JUNE 7, 2017

Much of my digital footprint has come from responding to HARO ( Help a Reporter Out ) queries. As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. It’s a game-changer! www.PRforAnyone.com.

Google 319

Google Reputation How To Television 319

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Stephen Waddington

JANUARY 12, 2022

The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID.

Report 102

Report Automotive Media Local 102

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Just as the strategies and tactics you use to improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. What better audience to capture?

Trends 319

Trends Content Marketing Branding Brand 319

HMA Public Relations

OCTOBER 20, 2022

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

Journalism 105

Journalism Local Report 105

Cision

MARCH 7, 2017

AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, when looking at sports reporters, they could identify if they were writing solely about baseball or if they were looking for “out of the box” (no pun intended) stories such as a Box Derby Race.

Case Study 197

Case Study Sports Pitching Local 197

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.

Radio 83

Radio Sports Marketing Local 83

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. The post Search Box Optimization: Supercharge Your SEO Results appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Facebook, too, is working to correct misinformation and rumors.

Branding 284

Branding Brand Small Business Retail 284

Bianchi Biz Blog

JANUARY 16, 2025

Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well. Daily Hive embraces the unique qualities that exist in a city, and reports it to produce genuine conversation among communities.

Print 100

Print Marketing Instagram Newspapers 100

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Using key phrases adds a little context to your query, so you can report only the results that reflect your real PR impact. It's also extremely time-consuming, especially when you're trying to report your work's impact.

Print 104

Print Strategy How To Newspapers 104

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. The top crisis management tools let you generate reports quickly (because you won't have time for pretty formats during a crisis) and help you track how your response is working. Especially good if you need white-label reporting options.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Onclusive

AUGUST 3, 2021

For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Ragan Communications, Communications Benchmark Report 2021. While it’s good to challenge yourself, you want to make sure that your objectives are achievable.

Branding 370

Branding Brand Media Measurement 370